Marketing Executive - Malaysia

Key Responsibilities:

Campaign & Project Execution

• Support the end-to-end planning and execution of 360° marketing campaigns (online and offline).
  

• Coordinate with internal stakeholders (Creative, Content, Ads, KOL, Channel, etc.) and external vendors to ensure deliverables, timelines, and quality standards are met.
  

• Lead specific campaign initiatives or events as assigned on a project basis, while receiving strategic oversight from the International Marketing Lead.
  

Content & Localization Support

• Collaborate with Indonesias Content Team to adapt or repurpose regional assets for MY & SG (approx. 30%), ensuring brand consistency.
  

• Strategize and execute localized content with relevant faces, cultural nuances, and local language adaptations (approx. 70%).
  

• Provide creative input on content calendars, social assets, product launches, and promotional campaigns.
  

KOL/Influencer Marketing

• Identify and engage with relevant influencers/KOLs for awareness and conversion-led campaigns.
  

• Manage influencer relationships, contracts, and performance tracking.
  

• Provide post-campaign reports and insights to guide future strategies.
  

Market Research & Competitive Analysis

• Monitor competitor movements, market trends, and consumer behaviors specific to Malaysia and Singapore.
  

• Compile findings into actionable insights to guide brand and campaign planning.
  

Partnership & Brand Support

• Support external collaborations and partnerships, helping with communications, coordination, and follow-ups.
  

• Always-on the lookout for exciting brand collaborations or partnerships or sponsorship.
  

Event & Offline Marketing Activation

• Assist in planning and execution of on-ground events, retail activations, pop-ups, or collaborative projects.
  

• Coordinate logistics, manage suppliers, and ensure timely execution in collaboration with internal departments of VM-Creative, Channel Development, Sales, Social Media, Creative, Warehouse, Supply Chain, E-Commerce, and Ads teams.
  

Cross-functional Liaison & Administration

• Act as a central liaison between MY/SG operations and core functions based in HQ (ID), ensuring smooth information flow and execution alignment.
  

• Maintain trackers, internal reports, and support presentation materials as needed.
  

• Contribute to improving operational efficiency and execution excellence across campaigns and projects.
  

Ideal Candidate Profile:

• Bachelors degree in Marketing, Communications, Business, or related field.
  

• 3-5 years of experience in marketing, brand, social media, or agency environments. Experience in beauty or FMCG is a plus.
  

• Strong project coordination and communication skills.
  

• Familiar with influencer marketing and local content creation.
  

• Fluent in English and Bahasa Malaysia; Mandarin is a bonus.
  

• Highly organized, detail-oriented, and adaptable in a fast-paced environment.
  

Why Join Us?

• Be part of a fast-growing international beauty company with regional exposure.
  

• Work on diverse brands and campaigns with creative freedom and ownership.
  

• Collaborate with passionate cross-functional teams and high-growth opportunities.