Job Openings Branding Specialist

About the job Branding Specialist

About the Role

We are looking for a Branding Specialist who can build and grow brands from the ground up. This role combines creative strategy, marketing execution, and AI-driven tools to increase brand awareness, engagement, and revenue.

You will be responsible for shaping how our brand looks, sounds, and connects with the right audience across all channels.

Key Responsibilities

Branding & Positioning

  • Define brand voice, messaging, and visual identity

  • Build and position private label brands from scratch

  • Align products to the right audience and use cases

  • Maintain brand consistency across all platforms

Social Media & Outreach

  • Plan and execute organic and paid social media campaigns

  • Create content that drives engagement and leads

  • Identify trends and opportunities to grow visibility

Advertising & Demand Generation

  • Manage and optimize paid ads (Meta, Google, retargeting)

  • Test creatives and audiences to improve ROI and performance

  • Support full-funnel campaigns from awareness to conversion

Lifestyle & Creative Direction

  • Create lifestyle-focused content that shows how products are used

  • Guide visuals, videos, and overall creative direction

Competitive & Market Analysis

  • Research competitors, pricing, and market trends

  • Identify opportunities to improve positioning and strategy

SEO (Search Engine Optimization)

  • Improve website visibility through content and keyword strategy

  • Optimize pages based on search intent

AI & Marketing Automation

  • Use AI tools and automation to improve efficiency and performance

  • Support personalization, content creation, and campaign optimization

Requirements

  • Experience in branding, marketing, or growth roles

  • Proven ability to build or grow a brand from the ground up

  • Hands-on experience with social media, paid ads, and SEO

  • Familiarity with AI tools and marketing automation

  • Strong creative and analytical skills

Success Metrics

  • Brand awareness and engagement

  • Lead generation and conversions

  • ROI of marketing campaigns

  • Organic traffic growth

Why Join Us

  • Opportunity to build and scale brands from zero

  • Work in a fast-paced, growth-focused environment

  • Use AI and modern marketing strategies


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