Sr. Graphics Designer

Role Overview

We're seeking a Senior Graphic Designer to lead concept-to-delivery creative across brand, marketing, and e-commerce product touchpoints. You will elevate our visual identity, craft high-impact campaigns, mentor designers, and partner with cross-functional teams to drive measurable outcomes for growth-focused DTC and retail brands.

Key Responsibilities

• Own and evolve the brand visual system across channels (web, landing pages, email/SMS, social, ads, and sales collateral).
• Translate e-commerce and marketing strategies into compelling visual narratives and multi-asset campaigns.
• Lead concept development, mood boards, storyboards, style frames, and creative direction for key launches and promos.
• Design high-quality static and motion assets: product imagery, infographics, data visuals, animations, and short-form videos.
• Maintain and extend design systems, brand guidelines, templates, and asset libraries for speed and consistency.
• Collaborate with Growth, Performance Marketing, CRM, and Dev to align creative with business goals and performance metrics.
• Provide art direction to in-house designers, freelancers, and agencies; review work and give actionable feedback.
• Manage multiple projects, timelines, and stakeholders; scope work and estimate effort accurately.
• Ensure accessibility, responsiveness, and export best practices across formats and platforms.
• Uphold high standards for craft, file hygiene, version control, and documentation.

Qualifications

• 6-10 years of professional graphic design experience, including brand/marketing and e-commerce design; agency or in-house experience required.
• Strong portfolio demonstrating concept development, systems thinking, and execution across digital and print; e-commerce examples preferred.
• Expert proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Figma/Sketch, and presentation tools.
• Solid motion/animation capabilities in After Effects or similar; familiarity with social video formats and specs is a plus.
• Experience building and maintaining brand guidelines and scalable design systems.
• Strong typography, color, layout, and composition skills; keen attention to detail and consistency.
• Comfort with data visualization and simplifying complex information; experience designing for CRO and experimentation.
• Excellent communication, stakeholder management, and creative rationale skills.
• Ability to mentor other designers and provide constructive critique.
• Bachelors degree in Design, Visual Communication, or related field (or equivalent experience).

Nice-to-Haves

• Experience with DTC brands, retail, CPG, beauty, apparel, or adjacent e-commerce verticals.
• Knowledge of web basics (HTML/CSS export specs, responsive behavior) and collaboration with developers on Shopify.
• Experience with performance creatives (paid social, display, landing pages) and A/B testing frameworks.
• Illustration, 3D, or generative design skills.
• Familiarity with DAM/asset management and workflow tools (Asana/Jira/Notion).

Tools and Stack

• Design: Adobe CC, Figma, Google Slides/Keynote
• Motion/Video: After Effects, Premiere, Animate, or equivalents
• Collaboration: Slack, Asana/Jira, Notion, Google Workspace
• Asset Management: Dropbox/Drive/DAM

What Success Looks Like (KPIs)

• Improved creative performance (CTR, CVR, engagement, AOV) across campaigns and channels.
• Increased brand consistency and velocity via systems, templates, and documentation.
• On-time delivery across concurrent projects with positive stakeholder feedback.
• Measurable lift in quality of visual storytelling for product and promotional narratives.

About the Company
- Toronto-based digital marketing agency that specializes in e-commerce solutions. 
- They focus on helping growth-oriented brands build impactful online experiences.