Senior Social Media and Influencer Marketing Manager

Contract: 12-month contract with a possibility of an extension

Location: South Africa

Working arrangement: Remote

About the role

Lead integrated social media and influencer marketing campaigns that strengthen brand affinity, cultural relevance and positive brand sentiment across Sub-Saharan Africa. 

The role brings together social media, brand marketing and influencer partnerships, with an emphasis on short-form video, creator-led storytelling and culturally relevant campaigns across key African markets. 

Work closely with an appointed social media agency in Ghana and regional and global cross-functional teams to lead regional go-to-market strategies, manage agency partnerships and improve operational workflows. 

Use AI-powered tools to support creative development and campaign efficiency.

Drive meaningful audience engagement, build long-term creator relationships and amplify brand narratives through relevant cultural conversations and innovative social campaigns. 

You will bring digital awareness, cultural understanding and an ability to translate global brand objectives into campaigns that resonate with diverse local audiences.

Key responsibilities

Regional Brand and Social Media Strategy

Lead the development and execution of localised social media go-to-market strategies across Sub-Saharan Africa.

Translate global brand objectives into culturally relevant campaigns tailored to local audiences, markets, and consumer behaviours.

Identify emerging cultural moments, music trends, online conversations, and social opportunities to strengthen brand relevance.

Ensure consistency across social media activities while maintaining flexibility to respond to local market dynamics.

Creator and Influencer Partnerships

Build and manage strategic relationships with influential African creators, content producers, brand ambassadors, and key industry stakeholders.

Develop and execute bespoke influencer marketing campaigns that align with brand objectives and drive audience engagement.

Identify opportunities for creator-led storytelling, short-form video, and branded content across priority markets.

Establish authentic partnerships that reflect local cultures, audience interests, and regional creator communities.

Monitor developments across the African creator economy to identify emerging talent and partnership opportunities.

AI-Enabled Content and Operational Efficiency

Integrate AI-powered tools into daily workflows to improve creative ideation, content development, copywriting, workflow automation, and performance analysis.

Identify opportunities to streamline processes and improve the speed, quality, and scalability of social media output.

Promote effective use of emerging technologies while maintaining creative quality, brand consistency, and audience relevance.

Agency and Stakeholder Management

Manage day-to-day relationships with external social media, creative, and brand agencies, including the primary agency based in Ghana.

Establish clear briefs, timelines, deliverables, and feedback processes to ensure efficient collaboration and high-quality execution.

Provide strategic direction and constructive feedback to agency partners.

Collaborate with global and regional marketing, brand, creative, and communications teams to ensure alignment on campaign objectives and messaging.

Manage competing priorities and drive projects forward in a fast-paced, international environment.

Creative Strategy and Quality Assurance

Develop creative briefs and provide strategic direction for social media campaigns and influencer activations.

Review and approve social content, creative assets, and copywriting to ensure alignment with brand guidelines, tone of voice, and platform best practices.

Champion creative ideas that reflect local culture, current trends, and audience behaviours.

Ensure content is engaging, culturally appropriate, and tailored to the needs of different markets and audiences.

Performance Analytics and Reporting

Analyse social media content and influencer campaign performance to assess effectiveness against agreed objectives.

Track key metrics, including audience engagement, social conversation volume, brand sentiment, reach, and return on investment.

Prepare comprehensive performance reports, translating insights into actionable recommendations.

Use data and audience insights to optimise campaign strategies, creative approaches, and future activations.

Essential skills and experience

Proven experience leading integrated social media and brand marketing campaigns across multiple platforms and markets.

Demonstrated ability to develop strategies that improve brand awareness, audience engagement, and cultural relevance.

Strong understanding of social media trends, digital marketing principles, and brand storytelling.

Extensive experience planning and executing influencer marketing and creator partnership campaigns.

Proven ability to manage external agencies, creators, talent, and senior internal stakeholders.

Strong relationship-building, negotiation, communication, and project management skills.

Experience collaborating with geographically dispersed, cross-functional teams.

Strong experience in social media copywriting, creative briefing, and content development.

Excellent editorial judgement and an understanding of platform-specific content best practices.

Ability to translate brand strategy into compelling, culturally relevant creative concepts.

Strong written and verbal communication skills.

Senior-level experience in social media marketing, brand strategy, influencer partnerships and campaign leadership.

Fluent written and spoken English, including professional copywriting, strategic communication and collaboration with global stakeholders.

Desirable skills and experience

Strong understanding of the global creator economy, social media platforms, and the influencer marketing landscape.

A genuine passion for internet culture, emerging trends, technology, and online community building.

Experience working directly with high-profile talent, established creators, and independent production companies on branded content.

In-depth knowledge of the African creator market, particularly across Sub-Saharan Africa.

Experience using AI-powered tools to enhance creative production, campaign management, and operational efficiency.

Experience working across international markets and adapting global strategies to local cultural contexts.

Working environment

Operate proactively and adaptably in a dynamic, international and sometimes ambiguous environment, taking ownership of projects from strategy through execution.

Demonstrate leadership, communication, collaboration and problem-solving skills; work independently, influence stakeholders, manage multiple priorities and advocate for the brand.

Bring a flexible, solutions-oriented mindset and confidence in navigating changing priorities.