Sales Development Representative

Job Title:
Sales Development Representative (SDR)

Location:
Pretoria, South Africa

About the Role / Mission:
As the first point of contact for prospective schools, training providers, and educational institutions, you will champion our integrated coding, robotics, and curriculum solutions. Your mission is to drive adoption, create institutional impact, and build long-term partnerships. By nurturing leads, securing qualified meetings, and preparing the stage for Account Executives, you will play a critical role in our growth journey.

This role goes beyond high-volume outreachyoull combine personalization, integrity, and a deep understanding of the EdTech space to create meaningful conversations and establish credibility with key decision-makers.

Key Responsibilities:

Lead Generation & Prospecting

• Execute high-volume outreach, including daily calls to targeted prospects

• Generate meaningful conversations and qualify leads

• Source, research, and leverage referrals to reach decision-makers

• Engage both inbound and outbound leads

• Consistently book Sales Qualified Meetings (SQLs) per month

Meeting & Pipeline Management

• Manage calendar invites and reminders to achieve an 80%+ show rate

• Maintain CRM hygiene: update notes, activities, statuses, and contact info

• Keep pipeline stages accurate, current, and well-segmented

• Coordinate smooth handoff of qualified prospects to Account Executives

Positioning & Messaging

• Develop deep knowledge of our coding, robotics, curriculum, hardware, and training offerings

• Tailor messaging and value propositions for schools, districts, corporates, and government clients

• Anchor conversations in educational outcomes, institutional impact, and adoption ROI

Tools & Process Adherence

• Track all sales activity in Zoho CRM (or equivalent)

• Leverage Sales Navigator and other research tools for prospecting

Required Experience & Skills

• Experience in B2B or EdTech sales (selling to schools, universities, training providers, or similar)

• Familiarity with education sector procurement and stakeholders

• Comfortable prospecting into large institutions, corporate, and government sectors

• Must have a vehicle

Technical & Administrative Skills

• Strong spreadsheet skills for data tracking, pipeline reporting, and metrics

• CRM proficiency (Zoho or equivalent)

• Comfortable with modern sales tools: LinkedIn / Sales Navigator, email automation, dialers

Personal Attributes

• High integrity and ethical standards

• Excellent communication skills, able to adapt tone and personalize outreach

• Organized, disciplined, self-motivated, and data-driven

• Resilient mindset: handles objections well and persists through challenges

• Collaborative team player, working effectively with marketing, product, and sales