CRM Manager Lifecycle Marketing

• Remote, full-time permanent role
• Focusing on AEST time
• Company: Dijitally Australia www.dijitally.com
• 100k - 120k AUD per annum + Super

Dijitally is a dynamic digital agency in Australia that is partnering with one of the country's leading fintech companies. Our mission is to empower customers and retailers, promoting financial freedom and sustainable business growth.

Drive Lifecycle Growth Across Leading Digital Brands

At Dijitally, we help ambitious brands grow with scalable marketing, technology and design solutions. Were looking for a talented and proactive CRM Manager (Lifecycle) to join our growing team and help deliver smarter, more personalised customer journeys across digital channels.

This role is ideal for a CRM professional at the manager level with a strong grasp of lifecycle strategy and the ability to execute campaigns end-to-end. Youll be equally comfortable shaping the customer journey and getting hands-on with campaign setup, testing, and optimisation. Working closely with the CRM Lead and cross-functional teams, youll help deliver data-driven programs that drive engagement, retention, and growth.

What Youll Be Doing

• Plan, build, and optimise lifecycle campaigns including onboarding, engagement, retention, and winback flows.
• Own campaign setup, QA, segmentation, and A/B testing across email, SMS, and push/in-app messaging platforms.
• Collaborate with content, creative, and development teams to bring campaigns to life.
• Monitor campaign performance and report on key metrics like open rate, click-through, conversions, and churn.
• Work closely with the CRM Lead to refine strategies based on customer behaviour and business goals.
• Ensure all campaigns follow compliance best practices (privacy, unsubscribes, tracking).
• Suggest new opportunities to enhance the customer journey and increase lifetime value.

What You Bring

• 35 years of hands-on CRM or lifecycle marketing experience, ideally in a B2C or D2C environment.
• Experience building and optimising campaigns in platforms such as Iterable, Klaviyo, Salesforce, or Braze.
• A good eye for creative, layout, and copywriting you can spot what makes a message land.
• Understanding of customer segmentation, journey mapping, personalisation, and conversion funnels.
• Strong analytical mindset confident using performance data to guide decisions.
• Experience in eCommerce, fintech, or app-based businesses is a big plus.
• Comfortable working in Figma, spreadsheets, and campaign reporting dashboards.
• A team player with solid communication skills, keen to grow and contribute to a fast-moving agency.

Remote Work Expectations

• Work Hours: You'll work remotely and will need to be available during key business hours in the Australian AEST time zone, with flexibility for certain project deadlines required.
• Collaboration: Maintain effective communication with the team via tools like Slack, Zoom, and email. Attendance at key virtual meetings will be required.
• Self-management: Must be comfortable managing multiple tasks independently and maintaining clear communication with the agency's clients and project stakeholders.

Company Culture

• At Dijitally, we foster a collaborative and results-driven environment where team members support each other in achieving personal and professional goals.
• Work-life balance is a priority, even in a fast-paced digital agency setting, with flexibility around work schedules to ensure the team stays motivated and productive.
• We value open communication, innovative thinking, and a can-do attitude that inspires everyone to push the boundaries of what's possible.

Recruitment process

1. Video call with the recruiter, 15 minutes (optional)
2. Home-take task to check your skills
3. Video call with the hiring manager, 30 minutes