Marketing Manager

Job Title: Marketing Manager

Job Location: Georgetown, Guyana

Type of Role: Direct Hire

ABOUT US

At Spectra Group, we are passionate about connecting exceptional talent with the organizations that need them the most. As a recruitment agency, we specialize in identifying, attracting, and placing top-tier professionals across various industries. We are seeking a Marketing Manager to work for one of our clients in the Distribution industry.

KEY RESPONSIBILITIES

• Develop and implement a localized marketing strategy tailored to the Guyanese market.
• Conduct market research and competitor analysis to inform brand positioning.
• Design and execute go-to-market campaigns across digital, print, outdoor, radio, and PR.
• Manage the food distribution brand and QSR social media presence, including content strategy, engagement, and paid advertising.
• Oversee CRM, promotions, influencer partnerships, and content production.
• Plan and manage local advertising campaigns, including signage, billboards, and radio/TV ads if applicable.
• Ensure brand consistency across all platforms, materials
• Develop:

                 *Distribution: in store visibility and branding, promotional sponsorships,                       innovative communications platforms

                 *QSR: menu promotions, pricing strategies, and in-store branding                                   materials, innovation

• Organize launch events, influencer tastings, and community engagement activities.
• Coordinate with media and PR partners to secure coverage and brand visibility.
• Monitor marketing KPIs (reach, engagement, ROI, sell thru, top of mind etc.).
• Generate reports and insights to improve future campaigns.

QUALIFICATIONS & EXPERIENCES

• Bachelors degree in Marketing, Communications, Business, or related field.
• 5+ years of marketing experience, preferably in the food, beverage, or FMCG industry.
• Proven success in brand launch campaigns and local market marketing.
• Proficient in tools like Meta Business Suite, Canva/Adobe Creative Suite, Google Ads, Mailchimp, etc. Strong copywriting, storytelling, and content strategy skills.
• Knowledge of the Guyanese market, consumer behavior, and media landscape.
• Excellent interpersonal and communication skills.
• Creative, analytical, and results-driven

WORK SCHEDULE

• Monday- Friday (7:00 am- 4 pm)

Please send all resumes to hr@spectragroupco.com

Equal Opportunity Employer

Spectra Group is an Equal Opportunity Employer. We are committed to creating an inclusive environment where diversity is accepted, and all qualified candidates receive consideration for employment without regard to race, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.