Digital Marketing Specialist

Job Summary

We seek a results-driven Digital Marketing Specialist to develop, execute, and optimize online campaigns for our diverse clients. You will leverage expertise in SEO, paid advertising, and content strategy to enhance brand visibility, engagement, and conversions. The ideal candidate is analytical, creative, and adept at adapting strategies across industries.

Key Responsibilities

• Campaign Management: Plan and execute end-to-end digital campaigns (SEO, PPC, social media, email).
• Content Strategy: Collaborate on content creation (blogs, ads, newsletters) aligned with brand voice and goals.
• Data Analysis: Monitor KPIs (ROI, CTR, conversions) using tools like Google Analytics, Meta Ads Manager, etc.
• SEO Optimization: Conduct keyword research, on-page/technical SEO, and backlink strategies.
• Paid Advertising: Manage budgets and optimize Google Ads, Meta Ads, LinkedIn, etc.
• Reporting: Deliver monthly performance reports with actionable insights.