Brand Custodian

Role Overview

The Brand Custodian will be responsible for maintaining and evolving the product's brand presence across all digital touchpoints. This role will oversee content marketing, website narrative, and inbound visibility while ensuring consistency in voice, positioning, and messaging.

The ideal candidate is creative, detail-oriented, and capable of balancing storytelling with performance marketing fundamentals.

Key Responsibilities

• Own and manage social media presence across platforms
• Maintain and optimize website content, messaging, and conversion narrative
• Plan and execute content marketing initiatives aligned with business goals
• Support SEO and SEM e􀆯orts to improve inbound visibility and discoverability
• Ensure brand consistency across campaigns, product messaging, and
• communication
• Collaborate with design and product teams to deliver cohesive storytelling
• Track content performance and recommend improvements based on insights
• Support campaign launches, product announcements, and growth initiatives

Requirements

• Strong writing, storytelling, and brand communication skills
• Understanding of SEO fundamentals and content optimization
• Familiarity with social media and inbound marketing principles
• Ability to translate product value into engaging content
• Detail-oriented with strong brand consistency awareness
• Basic understanding of performance marketing and analytics