Marketing Executive/ Senior Marketing Executive

Position: Senior Marketing Executive (Home Appliances)

Salary: Up to RM8,000

Location: Shah Alam

Job Descriptions:

1. Strategic Product Planning & Market Leadership

• Lead the development of product roadmap and category strategy for home appliances portfolio.
• Conduct in-depth market analysis, competitor benchmarking, and consumer insights to identify growth opportunities.
• Define product positioning, key selling points (USP), and value propositions aligned with brand strategy.

2. Go-to-Market Strategy & Product Launch Excellence

• Drive end-to-end product launch planning and execution across multiple channels.
• Develop comprehensive go-to-market strategies including launch timelines, messaging, and channel planning.
• Collaborate closely with HQ and factory teams to ensure alignment on product specifications, positioning, and demand forecasting.

3. Pricing Strategy & Commercial Planning

• Analyze market trends, competitor pricing, and customer demand to develop effective pricing strategies.
• Lead margin planning, promotional strategies, and product bundling initiatives to maximize profitability.
• Partner with sales, retail, and dealer networks to execute impactful promotions and campaigns.

4. Integrated Marketing Content & Brand Consistency

• Oversee the development of high-quality marketing collaterals including product catalogues, brochures, spec sheets, and digital assets.
• Work closely with creative agencies and designers to deliver compelling and consistent brand communication.
• Ensure all marketing materials adhere to brand guidelines and support strategic messaging.

5. Product Performance & Lifecycle Management

• Monitor and analyze sell-in and sell-through performance to drive data-driven decisions.
• Manage full product lifecycle from introduction to phase-out, including optimization strategies.
• Recommend pricing adjustments, promotional activities, and inventory strategies to enhance product performance.

6. Cross-Functional Collaboration & Project Management

• Lead coordination across marketing, sales, supply chain, and external partners to ensure seamless execution.
• Manage multiple projects simultaneously in a fast-paced environment while maintaining high attention to detail.

7. Reporting, Insights & Operational Excellence

• Prepare strategic reports, dashboards, and presentations for management review.
• Manage marketing assets, demo units, and campaign-related inventory efficiently.

8. Marketing Events & Brand Activation

• Lead and support marketing events, product showcases, and brand activation initiatives to strengthen market presence.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or related field.
• 2~5 years of relevant experience in marketing or product management, preferably in home appliances or consumer electronics industry.
• Proven experience in product strategy, pricing, and go-to-market execution.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent project management and cross-functional collaboration skills.
• Strong communication, presentation, and stakeholder management abilities.
• Experience in developing marketing materials and managing agencies is an added advantage.
• Proficient in Microsoft Office (Excel, PowerPoint).
• Fluent in English and Mandarin.