Senior Marketing & BD Manager, APAC | US Law Firm | SG

Our client is a prestigious US law firm with a strong presence in Asia, known for its dynamic approach to business development and innovative marketing strategies. The firm advises leading multinational clients across high-growth sectors, with a focus on cross-border transactions and emerging markets. With a collaborative culture and a commitment to excellence, the firm invests in strategic marketing initiatives to enhance its regional brand and drive business growth.

The firm is seeking a Senior Regional Marketing & Business Development Manager to support its APAC marketing and business development efforts from its Singapore office. Reporting to the Director of Marketing & BD (Asia), this role involves developing and executing regional marketing plans, managing client expansion programs, overseeing pitches and proposals, and driving brand visibility through events and sponsorships. The successful candidate will work closely with partners across Asia, the US, and Europe, ensuring alignment with the firms global strategy while addressing regional nuances. Key responsibilities include CRM management, social media engagement, competitive intelligence, and budget oversight.

The ideal candidate will have 7+ years of legal or professional services marketing experience, with a proven track record in strategic BD initiatives. Strong project management, analytical skills, and fluency in English are essential, while Mandarin proficiency is a plus. The role requires a proactive, entrepreneurial mindset, excellent communication skills, and the ability to work across time zones. A bachelors degree and CRM expertise (Salesforce preferred) are highly desirable