Financial Controller

About the Role

This position is designed for a commercially-minded finance leader (VP-level) with clear accountability for overall financial health, performance management, and strategic direction. The role goes beyond traditional finance responsibilities, focusing on identifying growth opportunities, improving unit economics, driving operational efficiency, and acting as a true business partner to the CEO and COO.

With increasing complexity and scale, the Financial Controller will take ownership of areas that currently sit with the founders, building structure, visibility, and forward-looking insight across the organization. Over time, the role is expected to evolve into a core member of the leadership team, representing the company to investors and the board, with a potential pathway to CFO depending on performance and company trajectory.

Responsibilities

• Financial Analysis & Business Partnering
  • Own the company's financial performance tracking: analyse actuals vs. budget, identify deviations, understand the drivers, and make actionable proposals to close gaps or capitalise on opportunities
  • Work hands-on with the management team to identify and evaluate revenue growth opportunities – new product lines, pricing optimisation, geographic expansion, agent productivity improvements, and conversion rate enhancements
  • Build business cases and financial models for growth initiatives, and actively support their implementation alongside the relevant teams
  • Analyse unit economics across business lines and agent segments; recommend actions to improve contribution margins and customer lifetime value
  • Prepare and present monthly financial reports to the CEO and COO with clear, concise commentary – not just numbers, but what they mean and what to do about them
  • Lead the annual budgeting process, quarterly forecasting, and scenario planning
  • Act as the financial voice in leadership discussions: challenge assumptions, flag risks, and bring a data-driven perspective to commercial decisions
  • Prepare board and investor reporting packs

• Revenue & Profitability Optimisation
• Proactively dig into the financials: identify trends, anomalies, and opportunities that others miss. This is a core part of the role
• Track and analyse key revenue drivers (transaction volumes, average deal sizes, agent productivity, conversion rates) and recommend actions to improve them
• Identify cost reduction opportunities and operational inefficiencies – challenge spend, renegotiate contracts, eliminate waste
• Monitor cash flow and working capital; forecast liquidity and flag issues early
• Support the management team in making commercial decisions backed by rigorous financial analysis (e.g., should we enter a new market? Is this partnership financially attractive? How should we price a new product?) 

• Operational Ownership & Problem-Solving

The company needs someone who takes responsibility for getting things done, even when it falls outside a narrow job description. You will be expected to own problems end-to-end – investigate, coordinate, and resolve. Examples include:

• Ensuring timely filings and compliance with relevant authorities (e.g., BOI, Revenue Department)

• Reviewing processes and systems to ensure compliance with key regulatory requirements (e.g., AMLO, tax, labour law)
• Spotting unusual trends in vendor spend or operational costs and driving corrective action
• Coordinating cross-functional projects that span finance, operations, legal, and HR

The common thread: you own it from start to finish. You don't wait to be told. You don't pass things upwards without a recommendation.

• Oversight of Accounting & Finance Operations
  • Supervise the Accounting Manager and, through them, the accounting team, ensuring the books are accurate, timely, and audit-ready
  • Review monthly financial statements (P&L, Balance Sheet, Cash Flow) before they go to leadership
  • Ensure the monthly close process runs smoothly and reliably
  • Oversee payroll and commission processes, ensuring accuracy and compliance
  • Work with the accounting team and external auditors to deliver clean annual audits

• Compliance & Governance
  • Take ownership of the company's compliance posture across finance, legal coordination, and regulatory matters
  • Ensure compliance with Thai tax regulations and statutory requirements, as well as basic Singapore statutory requirements for the holding company
  • Coordinate with external lawyers, auditors, and tax advisors
  • Proactively identify compliance risks and recommend corrective actions
  • Process Improvement & Systems
  • Identify inefficiencies across finance and adjacent operations and drive improvements
  • Improve financial tooling, data flows, and reporting quality (the company uses Odoo and Bitrix)
  • Champion automation where manual processes create risk or waste time

• Strategic Initiatives
  • Support the CEO and COO on complex initiatives: fundraising preparation, financial modelling, investment analysis, expansion planning
  • Build financial models, guardrails, and risk frameworks as needed
  • Coordinate across finance, legal, operations, and external partners on cross-functional projects

• What Success Looks Like (12 months)
  • The CEO and COO trust you to know the state of the business at all times – they come to you for answers, not the other way around
  • You have identified and helped implement at least 2–3 revenue growth or profitability improvement initiatives alongside the management team
  • Leadership receives clear, insightful monthly financial reports with actionable commentary
  • You have proactively identified and resolved significant issues or opportunities that no one asked you to look at
  • Compliance and regulatory matters are handled reliably without leadership needing to follow up
  • The accounting team operates smoothly under the Accounting Manager's management, with you providing oversight and strategic direction
  • You have earned a seat at the leadership table: people seek your input on decisions beyond finance
  • Board and investor reporting is professional, timely, and tells a compelling growth story

• Qualifications
  • 8–12+ years of experience in finance, controlling, or FP&A, ideally with a mix of analytical work and operational responsibility
  • Ownership mindset above all: you see a problem, you own it, you solve it. You see an opportunity, you build the case and drive it
  • Growth-oriented: you are energised by finding ways to grow revenue and improve profitability, not just by managing costs and risks
  • Strong analytical and financial modelling skills: you can build a budget, dissect a P&L, create a scenario model, and explain the story behind the numbers
  • Commercially aware: you understand how a business works, not just how finance works. You can connect a cost line to an operational decision and challenge it
  • Comfortable with ambiguity: in a scale-up environment, not everything has a process. You build the process rather than waiting for one
  • Strong communicator: you can explain financial concepts to non-finance stakeholders, push back respectfully on leadership, and present confidently to investors
  • Proactive and curious: you dig into the numbers without being asked. You notice when something doesn't look right and you investigate
  • Experience in a startup or scale-up environment is strongly preferred – you understand the pace, the constraints, and the need to be hands-on
  • Experience with Odoo, Bitrix, or comparable ERP/CRM systems is a plus
  • CPD (Continuing Professional Development) certification or equivalent is a plus

• Language Proficiency
  • Fluent English
  • Full Working Proficient Thai

• Benefits
  • Health insurance and standard employee benefits
  • Employee stock options for the right candidate