Franchise Owner/CEO

At STRIDE Fitness, you are not stepping into a job. You are building a performance-driven business for your community.

Boise, Idaho continues to emerge as one of the fastest-growing and most active cities in the western United States. The city attracts driven professionals, entrepreneurs, outdoor enthusiasts, and families who prioritize performance, health, and an active lifestyle. With a rapidly expanding population, a strong local economy, and immediate access to world-class outdoor recreation including hiking, trail running, cycling, and skiing, the energy in Boise is undeniable.

What Boise does not yet have is a premium, performance-based strength and cardio (HIIT) studio that combines treadmill interval training, strength work, and a dynamic recovery component in a single intentional experience built around accountability, coaching, and community.

As a Franchise Owner and CEO of STRIDE Fitness in Boise, ID, you would lead a high-growth boutique fitness studio while leveraging proven systems, national brand strength, and operational support. This is an opportunity to build a scalable, multi-unit asset in one of the most active and fastest-growing markets in the Pacific Northwest.

You would operate as the CEO of STRIDE Fitness Boise, driving culture, revenue, and expansion while following a playbook built for results, with an experienced corporate team there to support you every step of the way.

Role Overview

• Launch and lead the first STRIDE Fitness studio in Boise, ID with full P&L responsibility

• Build and develop a high-performance team that delivers an exceptional member experience

• Establish STRIDE Fitness as the premier destination for interval training and recovery in the Boise market

• Capture market share through local partnerships, corporate wellness relationships, outdoor fitness communities, and grassroots marketing

• Expand into additional Boise metro territories as performance milestones are achieved

Key Responsibilities

Executive Leadership

• Recruit, train, and lead a results-driven team focused on culture, retention, and operational excellence

Financial Ownership

• Own studio performance including budgets, KPIs, pricing strategy, and profitability

Growth and Market Development

• Build relationships across Boise, from local employers and technology companies to community organizations, run clubs, and outdoor athletic communities

Brand Stewardship

• Deliver a consistent, high-energy, community-first experience that reflects both STRIDE standards and the active culture of Boise

Multi-Unit Vision

• Operate with expansion in mind as the Boise market continues to grow

Ideal Candidate Profile

• Deep knowledge of Boise, ID and a strong local network

• 5+ years of leadership experience in sales, operations, finance, management, or multi-unit environments

• Proven ability to build teams and drive measurable performance

• Strong financial acumen with experience managing budgets or P&L

• Entrepreneurial mindset with disciplined execution

• Intention to launch within 3 to 6 months

• Financial capacity to invest ($200,000 liquid capital minimum & $500,000+ net worth)

• Competitive, growth-oriented, and community-driven

If you believe Boise is ready for a boutique fitness brand that sits at the intersection of performance training and long-term health, and you want to be the person who brings it here, let's connect.