Salesforce Marketing Cloud Developer (Hourly)

We are an established US Salesforce partner looking for an experienced Salesforce Marketing Cloud (SFMC) Specialist to lead and support campaign architecture for a high-growth client. Our client partners with leading roofing and exterior services businesses, equipping them with institutional capital, shared operations, and enterprise-grade systems to scale rapidly.
In this role, you will help design, build, and optimize automated marketing funnels and lifecycle journeys tailored to the roofing and home services industry.

What You'll Do

• Journey & Campaign Architecture: Design, test, and deploy automated multi-channel journeys (email, SMS) using Journey Builder.
• Data & Segmentation: Build target audiences using Contact Builder, SQL queries, and Data Extensions to deliver personalized communication.
• Integration Support: Ensure clean, reliable data syncs between Salesforce Marketing Cloud and core CRM (Sales/Service Cloud) via Marketing Cloud Connect.
• Template & Content Build: Set up dynamic email templates using Content Builder and AMPscript for custom personalization.
• Optimization & Reporting: Monitor deliverability, campaign analytics, and conversion KPIs to recommend ongoing strategic improvements.

What We're Looking For

• Hands-on SFMC Expertise: 2+ years of functional experience within Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder).
• Technical Skills: Proficiency with SQL (for querying and segmenting data) and AMPscript (for dynamic personalization).
• Core CRM Knowledge: Practical experience with Marketing Cloud Connect and syncing data with Sales/Service Cloud.
• Industry Familiarity (Nice-to-Have): Experience working with field services, construction, home improvement, or lead-generation funnels.
• Certifications (Preferred): Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator / Developer.
• Self-Starter Mentality: Ability to work autonomously, communicate clearly with stakeholders, and execute efficiently within a flexible hourly structure.

Work Hours & Compensation

• Initial Commitment: 5–15 hours per week, flexible schedule.
• Compensation: Competitive hourly rate based on experience.
• Long-Term Opportunity: For the right specialist, this role has clear runway to scale into significantly more hours or evolve into a permanent, full-time position.