Associate Director, Global Upstream Marketing

A global medical device company headquartered just outside of New York City is seeking an Associate Director, Global Marketing to lead portfolio strategy and commercial execution for an established product franchise within one of its core business units. Reporting into the Global Marketing team, this leader will drive strategic direction, financial performance, and cross-functional alignment across a matrixed, international organization.

Key Responsibilities

Strategy and Portfolio Management

• Define and execute product strategy and multi-generational roadmaps, including development priorities and release planning.
• Analyze market trends and customer insights to identify growth opportunities, optimize the portfolio, and inform pricing strategy.
• Develop competitive strategies through ongoing market analysis and intelligence gathering.
• Support new product development as the core marketing team member, owning all marketing deliverables through the development lifecycle.

Go-to-Market and Commercial Execution

• Build and implement worldwide marketing plans encompassing clinical programs, advertising, promotions, sales tools, public relations, and educational seminars.
• Develop a global sales and marketing plan defining market development activities, promotional strategy, and associated commercial objectives.
• Drive product launch execution and ongoing lifecycle management across global markets.

Cross-Functional Partnership

• Collaborate with regional marketing, sales, R&D, Clinical Scientific Affairs, and Business Development to ensure coordinated strategy execution.
• Serve as a central subject matter resource to regional commercial teams worldwide.
• Ensure adherence to all company policies, compliance standards, and ethics codes across team activities.
• Support additional marketing initiatives as assigned by platform leadership.
• Travel required (approximately 25%).

Qualifications

Education

• Bachelor's degree required; concentration in business, science, marketing, or healthcare preferred.
• MBA with focus in marketing, strategy, or finance strongly preferred.

Experience

• 5 to 8 years of product marketing or upstream marketing experience required.
• New product development and product launch experience strongly preferred.
• Healthcare industry background (medical device, diagnostics, or life sciences) highly preferred.

Competencies and Leadership Profile

• Highly self-motivated with a strong execution and results orientation; comfortable operating in a fast-paced, matrixed environment.
• Resourceful problem solver who builds logical, data-informed recommendations and translates insights into action.
• Strong customer orientation with the ability to surface unmet needs and translate them into strategic priorities.
• Excellent communication and interpersonal skills; capable of influencing and aligning cross-functional and cross-regional stakeholders.
• Demonstrated ability to prioritize and manage multiple workstreams simultaneously without losing focus on outcomes.
• Consistent, positive leadership presence with a motivating influence on peers and partners.

Compensation and Benefits

Base Salary: $160,000 to $200,000

Annual performance bonus eligible. Long-term incentive included. Comprehensive benefits package: medical, dental, vision, HSA/FSA, life and disability coverage, 401(k) with employer match, paid parental leave, tuition reimbursement, and additional well-being and work-life balance programs.

*The salary offered will be commensurate with experience, skills, qualifications, and other relevant factors.

About the Search: This search is being managed by Summit Strategic Search on behalf of our client. This is a contract-based assignment where we the recruitment and employment administration. While you will be engaged through our firm, the end client retains final authority over the selection of personnel for their project team. All offers of engagement are contingent upon the end clients approval, project requirements, and successful completion of the onboarding process.

Equal Opportunity Commitment: We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.

Accommodations & Support: We are committed to providing reasonable accommodations for qualified individuals with disabilities during the application and interview process. If you require assistance, please contact us at admin@summitstrategicsearch.com. We maintain a zero-tolerance policy for harassment and provide all contractors with dedicated reporting channels to ensure a safe, professional work environment.

Onboarding Requirements: Due to the regulated nature of our clients industry and the requirement for on-site presence in [Location of Job], all candidates must successfully complete the end clients onboarding protocols. This typically includes a background check, drug screening, and adherence to site-specific security and health policies.