Marketing Manager - FX & CFDs industry - Thai Market

Are you ready to take your marketing career to the next level? We're looking for a passionate and strategic marketer to lead brand awareness and customer acquisition across key Thailand market. This is a unique opportunity to make a real impact in Thailand by developing and executing high-performing, localized campaigns.

What You Will Do

Campaign Management

• Plan, execute, and optimize multi-channel marketing campaigns

• Lead digital efforts including SEO, SEM, content marketing, and social media

• Leverage traditional marketing, events, and partnerships where relevant

Content Creation

• Create high-quality, engaging, and locally relevant content such as blog posts, videos, and social media updates

• Collaborate with internal teams and external partners to ensure all content supports strategic goals

• Ensure all content is tailored to local languages, cultures, and compliance standards

Market Research & Analysis

• Conduct in-depth market research to understand consumer behavior, trends, and competitor activity

• Use analytics and data tools to evaluate campaign performance and identify areas for improvement

• Implement A/B testing and other optimization strategies to improve results

Localization & Adaptation

• Adapt global marketing strategies to suit regional markets

• Ensure all campaigns comply with local cultural, legal, and regulatory requirements

Cross-Functional Collaboration

• Partner with sales, product, and customer service teams to ensure marketing efforts are aligned across the business

• Manage relationships with local agencies, vendors, and partners to enhance campaign delivery

Event Management

• Plan and coordinate events such as trade shows, webinars, and promotional activities

• Ensure all events are aligned with brand objectives and measure their effectiveness

Performance Reporting

• Develop dashboards to monitor key performance metrics and track ROI

• Provide regular reports and insights to inform future strategy

Compliance & Regulatory Awareness

• Maintain up-to-date knowledge of the regulatory landscape within the Forex and Financial Services industry

• Ensure all marketing initiatives comply with relevant laws and industry standards

What Makes You a Great Fit

• Bachelors degree in Marketing, Business Administration, or a related field (Masters degree is a plus)

• Minimum of 3 years' experience in marketing with a proven record of successful campaign execution

• Experience in the Forex or Financial Services industry is highly preferred

• Strong understanding of the Southeast Asian market, including cultural nuances and consumer behavior

• Proficient in digital marketing tools and platforms (SEO, SEM, social media, CRM, etc.)

• Excellent written and verbal communication skills in English and at least one local language (Thai, Malay, or Vietnamese)

• Strong analytical skills and the ability to turn data into actionable insights

• Demonstrated leadership and cross-functional collaboration experience

• Highly organized with excellent project management skills

Who You Are

• A strategic thinker with a focus on results

• Proactive and self-motivated you take initiative and deliver

• A collaborative leader who builds strong relationships

• Adaptable and resilient in a fast-paced environment

• Professional, ethical, and committed to continuous growth