Job Openings Head/VP - Marketing

About the job Head/VP - Marketing

Role Overview

We are looking for a strategic and execution-driven Head of Marketing to lead brand, GTM, demand generation, product marketing, sales enablement and growth initiatives. The role requires building a scalable marketing engine aligned with revenue goals and positioning SuperProcure as a category leader in logistics SaaS/AI.

Key Responsibilities
  1. Revenue & Pipeline Ownership
  • Drive overall qualified pipeline
  • Deliver 3–5X marketing ROI across channels
  • Achieve 30–40% YoY growth in MQLs and SQLs
  • Improve MQL-to-SQL conversion rate by 25%+
  • Reduce Customer Acquisition Cost (CAC) by significant % within 12 months.
2. Demand Generation & Growth
  • Scale inbound pipeline to contribute majorly in new business opportunities
  • Optimize performance marketing to achieve CPL reduction
  • Build and execute ABM strategy targeting enterprise accounts (Top 100 focus list)
3. Brand & Category Leadership
  • Increase share of voice in logistics-tech industry
  • Drive growth in organic website traffic annually
  • Establish leadership through webinars, industry reports, PR, and partnerships
4. Team & Process
  • Build and lead a performance-oriented marketing team
  • Implement robust marketing analytics dashboards with clear attribution models
  • Align tightly with Sales to ensure predictable revenue forecasting


Ideal Candidate Profile
Experience
  • 15+ years in B2B / Enterprise SaaS marketing
  • Proven experience in scaling marketing from growth to scale stage
  • Prior experience in logistics, supply chain, or vertical SaaS preferred
Core Competencies
Strategic & Commercial
  • Strong revenue orientation and P&L understanding
  • Ability to translate business goals into measurable marketing KPIs
  • Deep understanding of SaaS metrics (CAC, LTV, ARR, churn, attribution models)
Leadership & Execution
  • High ownership mindset; thrives in high-growth environments
  • Ability to build and mentor high-performance teams
  • Cross-functional influence across Sales, Product, and Leadership
Analytical & Performance Driven

  • Strong data interpretation and experimentation skills

  • Expertise in marketing automation, CRM, and analytics tools

  • Structured problem-solving with continuous optimization approach

Market & Customer Insight
  • Strong product positioning and messaging capability
  • Experience in enterprise buyer journeys and long sales cycles
  • Ability to build category narrative and thought leadership

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