Marketing Specialist

The Performance Marketing Specialist supports the planning, execution, and optimisation of our paid advertising programs across search, performance, and industry networks. Working closely with the Campaign and Analytics Manager, this role ensures campaigns are built accurately, delivered on time, continually improved, and clearly reported against performance goals.

Success looks like consistently well-run paid campaigns, strong attention to detail in setup and tracking, proactive optimisation, and reliable reporting that helps the team scale what works.

MUST HAVE B2B SaaS Experience for this position

Key responsibilities:

Campaign build and execution

• Build, launch, and manage paid campaigns across platforms including Google Ads, Bing Ads, Gartner Digital Markets network, Hotel Tech Report, and other relevant channels.
• Support campaign rollouts for acquisition, retargeting, ABM, events, and product or market launches.
• Implement campaign briefs into accurate platform setups including targeting, keywords, ads, budgets, landing page links, and tracking.
• Ensure campaign QA before launch, catching errors in messaging, audience selection, budgets, and URLs.
  

Optimisation and performance management

• Monitor live campaign performance daily or weekly depending on spend and activity levels.
• Optimise bids, budgets, targeting, ad rotation, and creative based on results.
• Identify underperforming areas quickly and propose fixes or tests.
• Run structured A/B tests on ads, audiences, landing pages, and offers with guidance from the Campaign and Analytics Manager.
  

Reporting and insights

• Maintain regular reporting on paid media performance, including spend, CPL, conversion rates, ROAS, and pipeline outcomes where applicable.
• Track results by channel, campaign, audience segment, and market.
• Surface insights, trends, and opportunities to improve efficiency and volume.
• Contribute to post campaign reviews and maintain a test and learn log.
  

Tracking and hygiene

• Apply consistent UTM and naming conventions across all paid activity.
• Work with marketing ops or analytics support to ensure tracking is reliable across ads, landing pages, and CRM.
• Maintain clean platform structure, documenting campaigns and important changes.
• Support audience and remarketing list management to ensure correct use and freshness.
  

Stakeholder and team support

• Work closely with the Campaign and Analytics Manager to prioritise activity, timelines, and budget shifts.
• Coordinate with content, design, and web teams to request ad creative and landing page updates.
• Manage smaller campaign briefs independently while escalating complex needs early.

Required skills and experience:

Essential

• 1 - 3 years' experience in paid media, performance marketing, or digital marketing coordination.
• Hands on experience managing Google Ads and Microsoft/Bing Ads.
• Confidence working with campaign performance data and making optimisation decisions.
• Strong attention to detail in campaign setup, tracking, and QA.
• Familiarity with UTM use, landing page flows, and basic funnel thinking.
• Comfortable working across multiple campaigns at once with clear prioritisation.
• Strong communication skills and willingness to ask questions early.
  

Desirable

• Experience with industry networks like Gartner Digital Markets and Hotel Tech Report.
• Exposure to B2B SaaS paid media or lead gen models.
• Basic knowledge of GA4, HubSpot, Salesforce, Looker, or similar tools.
• Experience with retargeting, ABM audience targeting, or LinkedIn Ads.
• Understanding of ad creative best practices and conversion rate optimisation.

Salary: Market Related

Working Hours: Australian Market

This is a permanent position

Additional Information

Surgo (Pty) Ltd will consider all applications in line with its Employment Equity (EE) commitment and encourages applications from people with disabilities and diverse backgrounds.

Due to the high volume of applications, should you not receive feedback within three months of submission, please consider your application unsuccessful. Surgo (Pty) Ltd does not charge any application fees.

Applicant CVs may be retained for future opportunities unless a request is made to remove them by emailing recruitment@surgo.co.za.