Assistant Brand Manager

About Our Client

A leading global consumer goods company with over 20 years of presence in Japan and operations in over 60 countries

What you'll do

The Assistant Brand Manager will have a strong understanding of consumer behavior, market trends, and the ability to contribute innovative ideas to drive brand visibility, engagement, and sales. The ABM will collaborate with cross-functional teams to execute marketing strategies that effectively position our products and engage target audiences.

Key Responsibilities

• Brand Strategy and Development: Collaborate with the Brand Manager to develop and execute comprehensive brand strategies that align with company objectives and resonate with target consumers.
• Market Research: Conduct thorough market research to identify consumer trends, competitor activities, and emerging opportunities. Translate insights into actionable strategies that drive brand growth.
• Campaign Planning and Execution: Assist in the planning, development, and execution of integrated marketing campaigns across various channels, including digital, social media, traditional media, and experiential marketing.
• Product Launches: Support the successful launch of new products by contributing to launch plans, messaging, and promotional activities. Monitor and analyze product performance post-launch.
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure alignment and seamless execution of brand initiatives.
• Content Creation: Work with the creative team to develop compelling and effective marketing collateral, including advertisements, packaging, point-of-sale materials, and digital content.
• Budget Management: Assist in the management of the brand marketing budget, tracking expenses and ensuring efficient allocation of resources for maximum ROI.
• Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to measure the success of marketing initiatives. Provide actionable insights and recommendations for continuous improvement.

What you need to succeed

• 3+ years of brand marketing experience in FMCG and demonstrate a track record of effectively managing and expanding a brand.
• Strong understanding of consumer behavior, market dynamics, and industry trends.
• Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
• Creative mindset with a proven track record of contributing innovative ideas to marketing campaigns.
• Proficiency in market research and data analysis to inform strategic decisions.
• Familiarity with digital marketing, social media platforms, and online engagement strategies.
• Strong project management skills with the ability to prioritize tasks and meet deadlines.
• Proficient in Microsoft Office suite (Word, Excel, PowerPoint) and marketing software/tools.
• Native Japanese and Business level English is a MUST

Please note: only shortlisted candidates will be contacted.