Product Marketing Manager - Australia

At Selfwealth by Syfe, we’re transforming how everyday Australians approach stock market investing. By providing one of the country’s most intuitive mobile and web platforms, we’ve driven down investment costs while empowering individuals to take control of their financial future.

As part of Syfe, the largest investment platform in APAC with over US$10 billion in assets under administration, we are united by a mission to make wealth-building simpler, smarter, and more accessible. Backed by US$132 million in funding, including our Series C round, Syfe is a trusted partner for over 250,000 in Singapore and 130,000 in Australia. Together, we aim to shape the future of wealth for millions during Australia’s largest generational wealth transfer in history by delivering innovative tools and experiences for anyone ready to build real, long-term wealth.

The Right Profile

Sitting at the intersection of product, marketing, and the SelfWealth community, the Product Marketing Manager role will drive engagement and adoption among existing and prospective investors in Australia.

This is a hands-on B2C marketing role for a creative, customer-focused marketer who can turn complex financial ideas into clear, engaging, and actionable content. You don't need to be an investment strategist, your superpower is helping everyday investors understand how our product works and why it matters, in plain language.

You will lead go-to-market planning for new products and features, manage product content across our website as well as own our voice within Australia's most active investor communities. Your work will support both acquisition and engagement, creating campaigns and creative assets that help convert interest into action.

Key Responsibilities

• Go-To-Market (GTM) Strategy: Lead cross-functional planning and execution for new product and feature launches with defined success metrics.
• Positioning and Messaging: Create compelling value propositions and messaging frameworks that differentiate the brand for everyday investors.
• Customer & Market Insights: Synthesise user feedback and competitive analysis to drive product roadmap decisions and growth opportunities.
• Acquisition and Campaign Strategy: Design feature-led acquisition campaigns and partner with performance teams to optimise ROAS.
• Cross-Functional Enablement: Provide product teams and customer-facing departments with the content and tools needed for consistent conversion.

Minimum Qualifications

• 4+ years of experience in B2C digital product marketing, ideally in fintech, financial services, or consumer tech.
• Strong copywriting skills and ability to create content that simplifies product complex ideas.
• Proven experience managing community engagement in social platforms.
• Experience leading product marketing campaigns from concept to execution.
• Be Melbourne based

Preferred Qualifications

• Comfortable working across CRM, web, and social, with a focus on acquisition and engagement.
• Fintech or Brokerage background: Prior experience in the Australian fintech landscape or an existing passion for investing and the stock market.

Come As You Are

We believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. So we embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities for all.

Due to the volume of applications, we regret that only shortlisted candidates will be notified.