Marketing Tech Specialist

About the Role: Were hiring a MarTech Specialist who can bridge the gap between marketing and tech. Youll implement and manage tools that help acquire, engage, and retain customers through personalized digital experiences.

Key Responsibilities:

Own and manage MarTech stack (e.g., Google Analytics, CRM, email marketing, automation tools).

Collaborate with marketing and tech teams to implement tracking, analytics, and campaigns.

Set up and optimize conversion funnels, attribution tracking, and performance metrics.

Execute A/B testing, cohort analysis, and segmentation to improve performance.

Integrate third-party tools (Klaviyo, MoEngage, WebEngage, etc.) into the product.

Requirements:

12 years of experience in marketing technology or related role.

Strong understanding of digital marketing funnels and performance metrics.

Experience in integrating and managing analytics & marketing automation tools.

Previous experience in e-commerce platforms is a big advantage.

Strong analytical mindset and basic scripting/querying skills are a bonus.