About the job Marketing Manager
Job Overview
The Marketing Manager will be responsible for driving business growth through marketing strategy and hands-on execution. This role owns the end-to-end marketing funnel, from market positioning and go-to-market strategy to demand generation and revenue impact. The ideal candidate can think strategically, execute independently, and directly contribute to company sales and monetization.
Key Responsibilities
- Develop and execute marketing strategies aligned with company revenue and growth objectives
- Own go-to-market (GTM) planning for training products, including in-house training, AI-driven training solutions, and public courses
- Drive lead generation and conversion across multiple channels (online, partnerships, events, content, performance marketing)
- Work closely with founders, sales, and trainers to turn training solutions into sellable offerings
- Identify and test new revenue channels, pricing strategies, and commercial opportunities
- Plan and execute marketing campaigns end-to-end (concept, messaging, execution, measurement)
- Analyze performance metrics (leads, conversion rate, CAC, revenue contribution) and optimize continuously
- Build clear messaging and positioning for different customer segments (B2B, enterprise, individual learners)
- Act as an internal marketing lead, ensuring fast execution without heavy dependency on external agencies
Qualifications
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Bachelors degree in Marketing, Business, Communications, or related fields
3+ years of experience in Marketing, Growth, or Commercial roles, preferably in
education, SaaS, tech, or training-related businesses-
Proven experience in both marketing strategy and hands-on execution
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Strong understanding of revenue-driven marketing, sales funnels, and monetization
models -
Experience launching or scaling products, courses, or services
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Ability to work independently, manage priorities, and deliver results in a fast-moving
environment -
Strong analytical, communication, and stakeholder management skills