Senior Strategic Planner

Key Responsibilities

• Analyze client business challenges, identify pain points, and evaluate market opportunities.

• Conduct qualitative and quantitative research to uncover meaningful customer insights.

• Develop both short-term campaign strategies and long-term business growth plans.

• Provide clear strategic direction to Creative, Account, and Performance teams.

• Ensure campaign execution aligns with the agreed strategy and KPIs.

• Prepare performance reports and translate data into strategic recommendations.

• Recommend next strategic moves to continuously improve results and drive client growth.

Qualifications

• Bachelors or Masters degree in Marketing, Business Administration, Communications, or related field.

• Minimum 3 years of experience in agency or strategic planning roles.

• Strong strategic thinking and structured business problem-solving skills.

• Ability to analyze data and turn insights into actionable plans.

• Confident in presenting and defending strategic recommendations to clients.

• Solid understanding of business KPIs and performance metrics beyond theory.

• Excellent communication and stakeholder management skills.