About the Company

Our client is a fast-growing Thai beauty and cosmetics brand with strong presence across online channels and modern trade retail. The company manages all marketing activities in-house, including branding, KOL, campaign, digital marketing, and creative strategy. The organization is currently entering a significant growth phase and is looking for a marketing leader to drive transformation, structure, and scalable growth.

Job Responsibilities

Marketing Strategy & Transformation

• Audit and evaluate current marketing performance, team capabilities, campaign effectiveness, and budget allocation.
• Develop and execute a data-driven marketing strategy aligned with revenue and brand growth objectives.
• Define marketing KPIs, processes, and performance measurement frameworks across all functions.
• Lead marketing transformation initiatives to improve overall efficiency and effectiveness.

KOL & Community Management

• Develop and execute KOL and influencer strategies across multiple tiers.
• Manage influencer partnerships, campaign performance, and community engagement initiatives.
• Build long-term brand community and customer loyalty through strategic communication and content direction.

Campaign & Retail Marketing

• Plan and execute integrated marketing campaigns across online and offline channels.
• Lead retail and modern trade campaigns with key partners such as convenience stores and hypermarkets.
• Monitor campaign ROI and optimize future activities based on performance insights.

Digital Marketing

• Oversee digital marketing activities including paid media, social media, content marketing, and e-commerce campaigns.
• Establish reporting standards, dashboards, and performance tracking systems.
• Drive growth across platforms such as TikTok Shop, Shopee, and Lazada.

Cross-functional Collaboration

• Work closely with Sales, Trade Marketing, Product Development, and Operations teams to ensure smooth go-to-market execution.
• Coordinate product launch campaigns and inventory planning for major promotions and campaigns.

Team Leadership

• Lead, mentor, and develop the marketing team across multiple functions.
• Build scalable workflows, SOPs, and operational processes to improve team execution quality and independence.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related fields.
• Minimum 7 years of experience in Marketing (Manager level) or 10+ years (Director level) within FMCG, Beauty, or Consumer Goods industries.
• Strong experience in Thai local beauty or cosmetics brands is highly preferred.
• Proven experience managing modern trade or retail campaigns with large revenue impact.
• Hands-on experience in branding, KOL/influencer marketing, campaign execution, and digital marketing.
• Strong understanding of Thailand beauty e-commerce ecosystem including TikTok Shop, Shopee, and Lazada.
• Data-driven mindset with strong analytical and reporting skills.
• Experience leading and developing marketing teams.
• Strong cross-functional collaboration and stakeholder management skills.
• Good command of English communication.