Product Marketing Manager

Product Marketing Manager

Core responsibilities

Prepare the Commercialization

• Establish overall positioning and go-to-market strategy (positioning and

framework) for the product portfolio in each industry verticals. Ensure the

business goals are achieve via the most effective routes to market

• Remain current to trends and issues as they relate to the product offering

as well as emerging technologies, standards, and market trends

• Develop a strong understanding of customer lifecycle and customer

behavior, and undertake initiatives to accelerate customer acquisition and

engagement

• Propose relevant industry associations and projects to take part in to raise

our brand awareness as well as to create demand of products

• Update and maintain pricing and proposals

• Interact with pre-sales team on regular basis to understand define market

requirements, and translate these requirements into product

requirements

• Work closely with Product Management Board (PMB) and engineering

teams on roadmap, beta customers and promotion of the solution

• Work with the Business Development Team to identify strategic gotomarket partnership opportunities and execute partner marketing

strategies

• Collaborate with remote offices and partners in the development of key

product strategy and packaging requirements. Formulate and propose

revenue and pricing strategies

Execution of Commercialization

• Work with Head of Solutions to educate and train Sales and Channel

teams on product related value proposition. (e.g. produce materials for

Learning Management Systems)

• Partnering with Marketing team to orchestrate marketing website and

content A/B testing

Review of Commercialization

• Monitor the commercialization across the various countries, track product

performance

• Perform a commercialization review on monthly basis

• Conduct regular strategic products reviews by analysing each product

in regard to Regulatory evolutions, competitors initiatives, technology

improvements, market trends

Job

specifications

•

•

5 + years of software product marketing experience with at least a year’s

experience in a field facing role

Candidate must possess at least Bachelor's Degree/Post Graduate

Diploma/Professional Degree in Computer Science/Information

Technology, Marketing, Business Management or equivalent

• Required language(s): English, Chinese (in order to liaise with the

English & Chinese speaking associates)

• Ability to design and deliver high quality presentations to internal and

external stakeholders

• Experience in internet infrastructure, Web based software or Internet

based services environment

• Required Skill(s): Microsoft Office

• Very strong in communication skills

• Must be highly self-motivated, proactive and self-sufficient

• Flexibility to work in a fast-paced environment while managing several

projects

• Excellent people and management skills to interact with staff,

colleagues, cross-functional teams and third parties

• Willingness to travel