Creative Growth Marketing Manager

Canva's performance marketing structure in LatAm just got rebuilt. The old model — centralized buying in Sydney and one creative person per market — is being replaced by regional teams that own both creative strategy and media buying. Leaner. Faster. Closer to what actually works in each market.

In Brazil, that means one person owns the creative engine. Not executing inside a system someone else designed. Helping build the system.

Why we're hiring this role now

The person who ran creative performance for Brazil just stepped up to lead performance marketing across all of LatAm. Her seat is open, and the scope has grown. With a dedicated media-buying channel lead now handling the platforms, this role finally has the bandwidth to own the full creative cycle end to end — without getting pulled into operational work that was never really the job.

The team is small and senior on purpose. There are no layers of approval between you and what ships. No one else is writing the briefs.

What's in it for you

Brazil is Canva's priority growth market in LatAm. This seat has direct visibility into what drives that growth and the decisions that will shape it.

The playbook is being written right now, not handed over from five years ago. What you build here shapes how performance creative runs in the region.

Canva is a brand people in Brazil already know and love. And as LatAm expands into new markets, the remit of this role can grow with it.

What you'll do

This role owns the UGC creative flywheel for Brazil end to end. Concretely:

• Read performance directly in Meta and TikTok. Jump into the ad platforms yourself — CTR, hook rate, thumbstop, CPA, sign-ups — and decide what's working and what's not. No waiting for someone else's report.
• Translate data into briefs. After each sprint, extract what's winning (hook, format, CTA, message angle, feature focus) and translate those patterns into the next round of creative briefs.
• Curate organic UGC for paid. Review creator content already on platform (e.g. TikTok posts hashtagging Canva), identify the ones with the formula of a high-performing ad, and put paid spend behind them.
• Brief agencies and creators. Write tight, specific UGC video briefs and manage the external agency as the middleman to creators. Define the formula explicitly: hook in the first 3 seconds, Canva mentioned early, native-feeling delivery, clear CTA, the right feature angle for the moment.
• Review scripts before they film. Read every creator script and push back when the hook is weak, Canva isn't surfaced early, or the structure won't survive a feed. Rewrite, kill, or approve.
• Review footage before it ships. Send reshoot requests when the cut doesn't hit the bar. Only greenlight what's worth spending behind — because testing a bad ad in-platform burns real money and a six-week production cycle.
• Identify Brazil-specific cues. Bring the audience insights, cultural references, and platform dynamics that should shape how Canva shows up in Brazilian paid content.
• Build the playbook sprint over sprint. Maintain a living knowledge base of what works in this market so each sprint compounds on the last.
• Report creative performance to Tati and the broader LatAm and global performance marketing teams.

Where the time goes: roughly 20% analytical (in-platform analysis, sprint readouts) and 80% creative execution (briefing, agency management, script and footage review, playbook building).

How this role works with Paid Media

Tight collaboration with the Paid Media Manager (the channel lead based in Mexico). They own buying and scaling the media in Meta and TikTok — building campaigns, ad sets, budgets, and optimizations. This role owns the briefs, the creative quality bar, and the call on what to put spend behind.

Both seats live in the platform together. The Paid Media Manager surfaces what they're seeing in the campaigns; this role decides what that means for the next brief.

You're probably a fit if you have

• Hands-on experience running paid social on Meta and/or TikTok specifically — not programmatic-only, not Google-only. You can name the metrics you live in and the campaigns you've owned.
• Direct experience writing creative briefs for UGC / creator video and managing agencies or creators end to end (brief → script review → footage review → ship).
• The ability to articulate the ingredients of a high-performing UGC ad without prompting — hook in the first three seconds, brand mention early, native-feeling delivery, clear CTA, feature-led messaging.
• A track record in conversion-focused campaigns. You can describe the difference between content that gets attention and content that drives downloads or sign-ups, and you've owned creative that drove measurable performance.
• The ability to take performance data and make a creative call from it — not just summarize what happened.
• The autonomy to own the full flywheel without hand-holding. You're a go-getter who's comfortable being the only person in the seat.
• Fluency in Portuguese and English. Day-to-day work happens with global teammates in English; agencies and creators in Brazil work in Portuguese.
• Based in São Paulo.
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Team and reporting

Reports directly to the LatAm Growth Marketing Lead (Tati). Collaborates closely with the Brazil media-buying channel lead in Mexico, the creative production team, and Canva's global performance marketing and data science functions. Individual contributor — no direct reports.