Senior Channel Marketing Specialist – B2B

Location: Buenos Aires, Argentina
Travel: Frequent travel to Chile and Peru
Work Model: Hybrid

About the Role

We are looking for a Senior Channel Marketing Specialist – B2B to join a leading global technology company and support its growing Managed Print Services (MPS) business across Latin America.

This role will be responsible for developing and executing channel marketing strategies and demand generation initiatives in partnership with distributors, resellers, and other business partners. The ideal candidate combines strong marketing expertise with a commercial mindset and enjoys working closely with Sales and Channel teams to drive business growth.

Key Responsibilities

• Develop and execute B2B channel marketing strategies for distribution and outsourcing partners.
• Design and implement co-marketing and demand generation programs with channel partners.
• Lead Go-to-Market initiatives, coordinating marketing investments and activities across different countries.
• Develop marketing programs and initiatives to support channel sell-out and sales growth.
• Coordinate partner incentive and activation programs.
• Manage and optimize Marketing Development Funds (MDF) and other channel marketing investments.
• Monitor marketing KPIs, campaign performance, and ROI to identify opportunities for optimization.
• Create commercial and marketing materials, including presentations, case studies, and sales enablement tools.
• Organize webinars, events, and other marketing activities together with business partners.
• Work closely with Sales, Channel, and local business teams to align marketing initiatives with commercial priorities.
• Collaborate with regional and local teams to adapt marketing strategies to market needs.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–3 years of experience in Channel Marketing, Partner Marketing, or B2B Marketing, preferably within technology, printing, or related industries.
• Previous experience working directly with distributors, resellers, channel partners, or business partners.
• Experience developing demand generation and co-marketing campaigns.
• Experience managing marketing budgets; exposure to MDF / Marketing Development Funds is highly desirable.
• Strong analytical, strategic, and project management skills.
• Excellent communication and relationship-building skills.
• Fluent Spanish; English is a plus.
• Ability to work independently and collaborate effectively with cross-functional and international teams.
• Willingness to travel frequently to Chile and Peru.

What We Offer

• Competitive salary package.
• Private health insurance for the employee and eligible family members.
• Home office support.
• Summer flexible Fridays.
• Vacation according to local regulations.
• Gym benefit.
• Employee Assistance Program for the employee and eligible family members.
• Two annual salary reviews based on performance.
• Life insurance coverage.
• Additional employee benefits and wellness initiatives.

Why Join?

This is an excellent opportunity for a marketing professional who wants to take ownership of regional B2B channel marketing initiatives, work closely with strategic partners, and contribute directly to demand generation and business growth across Latin America.