Marketing Executive

Based in Melbourne Australia, our partner company is a technologically advanced manufacturing facility and industry-leader for perforated metal projects with over 120 variations of 2D Products, 3D Products, Acoustic Systems and Value-added services .

Primary Responsibilities

• Create content that builds, educates and ultimately influences measurable engagement. (IE Blogs, eDM, articles, project case studies, webinars)
• Analyse the data to support product development, target market growth and warm leads for Sales
• Maintain and develop the marketable contacts.
• Research and development of marketing automation, nurturing campaigns and segmentation. (IE via marketing platform)
• Creation of campaigns that build Marketing Qualified Leads (MQL)
• Working with sales to convert MQLs to Sales Qualified Leads (SQL)
• Attribution modelling and recommendations for more effective ROI.
• Identifying opportunities to partner with key industry stakeholders or likeminded companies

Personal Responsibilities

• Comply with all lawful instructions from the Company in performing your duties
• Perform such duties diligently, honestly and to the best of your ability
• Keep such time and other records accurately as required by the Company
• Carrying out other duties which are within your skill and competence
• Report to and being accountable to persons nominated from time to time by the Company
• Uphold company Core Values and adhere to company Code of Conduct
• Understand and adhere to company policies
• Demonstrate an ongoing commitment to personal and professional development
• Utilise information technology as appropriate to the role

Job Qualifications

• Excellent written and verbal English communication skills
• Attention to detail
• Problem solving and creativity
• Sound computer skills (including MS Office)
• Understanding of data analysis
• Understanding of social media content creation and ad platforms
• Understanding of email marketing and automation
• Strong relationship management skills
• Ability to manage time and show initiative
• Computer with at least Intel i7 processor, or equivalent
• Minimum 3+ years Communications or Marketing experience