Ecommerce Media Buyer

As an Ecommerce Media Buyer, your expertise in crafting profitable campaigns will be instrumental in scaling our brands reach and driving revenue. Key responsibilities include:

Media Strategy & Planning:

• Design the entire paid acquisition framework for our brand, defining testing and scaling methodologies.
• Set up and structure Meta, Google, and TikTok ad accounts for maximum efficiency and long-term scalability.
• Develop the full-funnel ad strategy to efficiently move cold traffic to conversions.
• Develop data-driven strategies across Meta (Facebook, Instagram) and other channels (e.g., Google, TikTok) to maximize ROAS and CPA efficiency.
• Identify new audience segments and geo-expansion opportunities to broaden our brand's impact.

Campaign Management & Optimisation:

• Launch, monitor, and optimize campaigns daily, adjusting budgets and bids based on real-time performance.
• Design structured A/B testing methodologies for creative, audiences, and landing pages.
• Implement a data-driven, no-guesswork approach to refining ad performance.
• Rapidly analyze ad performance metrics (CTR, ROAS, CAC, MER, LTV) and optimize accordingly.
• Take decisive action based on real data, not emotion.
• Learn from failed tests without hesitation - iterate, pivot, and optimize.
• Be aggressive in testing boundaries, pushing ad spend, and scaling top performers.

Collaboration & Creative Feedback:

• Work alongside top creatives, copywriters, and performance marketers to engineer winning campaigns.
• Provide performance data and insights to guide iterative improvements.

Analytics & Reporting:

• Leverage tools like GA4, pixel data, and UTMs to track performance accurately across funnels.
• Deliver concise weekly or monthly reports on sales, CPA, and ROI, pinpointing areas for strategic scaling or improvement 

Compliance & Tracking Setup:

• Ensure accurate event tracking (pixel/Conversion API)
• Maintain compliance with Meta/Google ad policies

Budget Management & Scaling:

• Efficiently allocate spend to meet brand growth targets while sustaining profitability.
• Identify diminishing returns and pivot to new tactics or channels to sustain momentum.