Sales & Product Marketing Manager (TCM)

Company Background: (TCM) Healthcare & Wellness

Work Location : Bandar Tun Razak, Kuala Lumpur

Salary : RM 8,000 RM 10,000

Working Day: Monday - Friday 

Key Responsibilities:

Go-to-Market (GTM) Strategy & Execution

• Develop and implement GTM strategies for new and existing products.
• Lead cross-functional teams (sales, marketing, product, operations) during product launches.
• Ensure alignment between product features, customer needs, and market demands.

Sales Management & Revenue Growth

• Set sales targets and drive sales performance to meet revenue goals.
• Identify growth opportunities through new markets, channels, or customer segments.
• Work with the sales team to optimize the sales funnel and customer journey.

Product Positioning & Messaging

• Craft and refine product messaging that highlights key differentiators and value propositions.
• Adapt messaging by segment, industry, or geography.
• Ensure consistent communication across all customer touchpoints (website, brochures, ads, etc.).

Market Research & Competitor Analysis

• Conduct market intelligence to identify trends, threats, and opportunities.
• Monitor competitor strategies and performance to inform positioning and pricing.

Marketing Campaigns & Promotions

• Plan and execute integrated campaigns across digital, trade, and events.
• Align marketing efforts with product sales cycles.
• Monitor campaign effectiveness and adjust tactics as needed.

Sales Enablement

• Create sales tools (brochures, case studies, decks, training materials).
• Train sales teams on product knowledge, positioning, and objection handling.
• Serve as a subject matter expert during high-value sales engagements.

Job Requirement:

• Bachelors degree in Marketing, Business Administration, Economics, or a related field.
• At least 3 years of experience in Sales, Product Marketing, or a combined commercial role.
• Proven track record in product launches, revenue growth, and B2B/B2C marketing.
• Experience managing cross-functional teams and working with sales, product, and marketing groups.
• Language Proficiency: Fluency in Mandarin, English and Bahasa Malay is advantageous due to the nature of the industry.

Interested candidate please apply online or email your updated resume to:

xiaoping@talentrecruit.com.my