Head of Marketing

Company Description

Our client is an international agency that provides scalable offshore sales and marketing solutions. 

About the role

We are seeking a Head of Marketing to lead and scale the marketing function for a fast-growing company. This role is responsible for owning the end-to-end marketing strategy, execution, and performance optimization across channels, with a strong focus on performance marketing, demand generation, and lead acquisition.

This is a strategic yet hands-on leadership role overseeing the full marketing funnel, including paid acquisition, funnel development, landing page optimization, and marketing automation, while building scalable systems that drive consistent pipeline growth and leading a high-performing marketing team.

Key Responsibilities

Marketing Strategy & Leadership

• Own and lead the overall marketing strategy and execution, aligning initiatives with company growth objectives.
  
• Manage and mentor the marketing team while ensuring clear priorities, accountability, and execution across campaigns and projects.
• Partner closely with the Co-Founder to define marketing priorities, growth strategies, and revenue targets.
• Build scalable marketing systems that support predictable pipeline generation and company expansion.

Paid Acquisition & Funnel Management

• Plan, launch, and manage the full marketing funnel for paid campaigns across Meta, LinkedIn, and Google.
• Oversee campaign strategy, including audience targeting, messaging, creative coordination, and performance optimization.
• Work closely with the design and copy teams to develop high-performing ad creatives and marketing assets.
• Ensure seamless lead capture and conversion through optimized landing pages and marketing funnels.

Funnel Development & Conversion Optimization

• Design, build, and optimize marketing funnels that convert traffic into qualified leads.
• Coordinate funnel development including landing pages, VSLs, lead magnets, and conversion flows.
• Continuously test and improve funnel performance through A/B testing and CRO best practices.

Marketing Automation & CRM Optimization

• Lead the implementation and optimization of HubSpot marketing tools, including: Campaign management, Lead capture systems, Segmentation strategies, Marketing automation workflows, and Lead nurturing sequences.
• Ensure marketing and CRM systems work seamlessly to track and convert leads
  effectively.

Performance Marketing & Analytics

• Track and optimize key performance metrics including CPL, CPA, ROAS, CTR, conversion rate, and pipeline contribution.
• Establish reporting frameworks that provide clear visibility into marketing performance and ROI.
• Use data-driven insights to continuously refine marketing strategies and improve campaign effectiveness.

Growth & Experimentation

• Identify and test new marketing channels, acquisition strategies, and growth opportunities.
• Develop demand generation initiatives to increase brand visibility and inbound lead flow.
• Continuously improve marketing processes and campaign efficiency.

Skills & Qualifications

• 10+ years of digital marketing experience, with significant experience in performance marketing and lead generation.
• Prior experience working with North-American clients.
• Proven experience planning and managing full-funnel paid marketing campaigns across Meta, LinkedIn, and Google.
• Strong understanding of marketing funnel architecture and conversion optimization.
• Demonstrated experience coordinating creatives, landing pages, and funnel assets to drive lead generation.
• Strong hands-on experience with HubSpot marketing tools, including campaign management, lead capture, segmentation, and marketing automation.
• Deep familiarity with performance marketing metrics and data-driven decision making.
• Strong project management and team coordination skills.
• Highly organized and capable of managing multiple campaigns and initiatives simultaneously.
• Experience with AC funnel frameworks such as ClickFunnels or similar funnel-building platforms.
• B2B lead generation and demand generation experience is preferred.
• Preferred experience developing Video Sales Letters (VSLs) and long-form conversion content.
• Experience scaling marketing funnels in a growth-stage company is preferred.
• Relevant marketing certifications (Google Ads, Meta Blueprint, HubSpot, etc.).
• A relevant marketing degree or education is preferred.
• Excellent communication and leadership skills.

Employment Structure

• On-site in Dhaka, Bangladesh | Full-time
• Salary: BDT 200,000 - 250,000
• Benefits: Bangladeshi & North American government holidays + Year-end 1-week break + Bi-annual festival bonuses + Annual salary review + Paid casual & sick leave + Friendly office culture
• Work Week: Monday-Friday, 10:00 am - 07:00 pm

Hiring Process

1. Screening interview with Talvette
2. First interview with the COO & HR
3. Final interview with the Founders
4. Receive an offer
5. Join their team full-time