Job Openings Product Marketing Specialist

About the job Product Marketing Specialist

Company Description
Our client is an AI-driven EdTech startup that helps young learners build strong programming skills through engaging, practical, and personalized learning experiences. The platform leverages intelligent tools to simplify complex concepts and accelerate skill development.

Their mission is to prepare career-ready programmers by offering hands-on learning in programming, computer science fundamentals, and web development. Backed by a fast-growing team of 140+ professionals, the company is on track to surpass USD 1M in annual revenue soon.

About the Role

This role is responsible for leading the upcoming international product launch and owning the end-to-end go-to-market strategy. The Product Marketing Specialist will drive execution across SEO, paid media, content, and analytics, working closely with cross-functional teams to build scalable growth systems and deliver measurable impact. This position is ideal for a results-driven marketer with experience in SaaS or digital products who thrives on turning strategy into execution.

Key Responsibilities

  • Develop and execute end-to-end product launch and go-to-market strategies for international markets.
  • Conduct market, customer, and competitor research to identify growth opportunities and best practices.
  • Define clear product positioning, value propositions, and messaging that differentiate the product in the market.
  • Plan and execute SEO initiatives, including on-page, off-page, technical, and international SEO.
  • Plan, launch, and optimize paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads to maximize performance.
  • Set up and manage conversion tracking and performance measurement, analyzing data to identify trends and optimization opportunities.
  • Drive funnel optimization through landing page testing, A/B experiments, and conversion rate optimization (CRO).
  • Manage email marketing campaigns and marketing automation workflows.
  • Collaborate closely with content, design, and product teams to deliver high-impact, aligned campaigns.
  • Prepare performance reports and stakeholder presentations with clear insights, metrics, and actionable recommendations.

Skill & Qualifications

  • Proven experience in go-to-market planning, product launches, market research, competitor analysis, ICP and buyer persona development, and product positioning and pricing.
  • 3–5 years of experience in Product Marketing, SaaS Marketing, or Growth Marketing, preferably within SaaS or AI-driven tech products.
  • Strong expertise in SEO, including on-page, off-page, technical, and international/geo-targeted strategies, along with content marketing.
  • Hands-on experience managing and optimizing paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads, including audience segmentation, retargeting, and ROAS optimization.
  • Experience in landing page optimization, A/B testing, funnel design, CRO initiatives, and email marketing automation.
  • Proficiency in analytics and tracking tools such as GA4, Google Tag Manager, Meta Pixel, Conversion API, UTM tracking, and behavior analytics tools (e.g., Hotjar, Microsoft Clarity).
  • Strong copywriting and messaging skills for ads, landing pages, and campaigns, with the ability to develop clear content strategies.
  • Solid understanding of SaaS growth metrics, including CAC, LTV, MRR, and churn, with a data-driven approach to growth optimization.
  • Ability to work independently, take ownership, and collaborate effectively with cross-functional teams.
  • Strong understanding of AI and technology trends and the ability to position AI products for global audiences.
  • Excellent written and verbal communication skills in English.

Employment Structure

  • Remote in Bangladesh | Full-time
  • Salary: BDT 80,000 – 100,000 (based on experience and evaluation)
  • Benefits: 2 festival bonuses annually + Performance-based bonuses + Annual salary review + Comprehensive healthcare coverage + Team tours and remote team meals + Unlimited leave policy (trust-based) + Paid courses for learning and skill development + Birthday celebrations and New Year gifts + New parent welcome benefits
  • Work Week: Sunday-Thursday, 9:00 am - 7:00 pm (flexible working hours)

Hiring Process

  1. Screening interview with Talvette
  2. Interview with the Hiring Manager and HR
  3. Interview with the CEO
  4. Receive an offer
  5. Join their team full-time

Or refer someone