Marketing Manager

Position Overview:

Our client, a diversified retail group, is looking to hire an experienced Marketing Manager to join their teams in Beirut, Lebanon. The marketing manager will have a strong background in marketing and a proven track record of developing and implementing successful marketing strategies. As a Marketing Manager, you will be responsible for overseeing all marketing activities for the client and promoting our services to potential clients.

Key Responsibilities:

Retail Marketing Excellence

• Develop and execute seasonal and annual marketing strategies aligned with business objectives and market trends
• Design and implement integrated marketing campaigns across in-store branding, visual merchandising, promotions, and customer engagement
• Lead social media strategy, content creation, and community growth while ensuring brand consistency
• Manage influencer marketing programs, including recruitment and long-term partnerships with brand ambassadors
• Analyze campaign performance and customer insights to continuously optimize marketing effectiveness
• Collaborate closely with retail operations, sales, and visual merchandising teams to ensure seamless execution

Wholesale Brand Leadership

• Define and maintain brand positioning, visual identity, and messaging across wholesale partners
• Develop sales enablement tools including product catalogs, presentations, trade materials, and POS content
• Design co-marketing initiatives with wholesale partners to ensure consistent brand representation
• Support trade marketing activities and brand presence across distribution channels

Marketing Team Leadership

• Lead, mentor, and develop a high-performing marketing team across all functions
• Oversee recruitment, onboarding, training, and performance management of marketing staff
• Set KPIs, conduct performance reviews, and ensure continuous team development
• Optimize workflows, resource allocation, and cross-functional collaboration
• Ensure alignment between team output and overall company objectives

E-commerce & Digital Marketing Innovation

• Lead digital marketing strategies across websites and third-party marketplaces
• Manage paid advertising campaigns (Google Ads, Meta, etc.) with a strong focus on ROI and performance
• Optimize SEO, product content, and conversion-driven digital experiences
• Develop and manage customer loyalty programs to increase retention and lifetime value
• Oversee CRM systems, customer segmentation, and personalized marketing campaigns
• Analyze digital performance metrics to improve conversion funnels and user experience

Requirements:

• Proven experience as a Marketing Manager or Senior Marketing Executive in the Retail sector
• Minimum 7+ years of experience in B2C retail marketing
• Strong expertise in multi-channel marketing (digital, retail, and wholesale)
• Hands-on experience with social media, influencer marketing, CRM systems, and paid advertising platforms
• Strong knowledge of branding, consumer behavior, and retail marketing strategies
• Experience in e-commerce marketing and performance-driven campaigns
• Strong leadership skills with proven ability to manage and develop teams
• Analytical mindset with ability to translate data into actionable marketing strategies
• Excellent communication, collaboration, and stakeholder management skills
• Passion for family-focused, children, or maternity retail brands is a strong plus