Demand Generation Specialist (Marketing Executive) - Gicoh

Job Description:


We are looking for a dynamic and results-driven 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 (𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞) to develop and execute demand-generation strategies, enhance brand visibility, and drive lead acquisition through digital channels. 𝐓𝐡𝐞 𝐢𝐝𝐞𝐚𝐥 𝐜𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞 𝐰𝐢𝐥𝐥 𝐡𝐚𝐯𝐞 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐢𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐒𝐄𝐎, 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚, 𝐰𝐞𝐛𝐢𝐧𝐚𝐫𝐬, 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐥𝐞𝐚𝐝 𝐟𝐮𝐧𝐧𝐞𝐥𝐬 𝐚𝐧𝐝 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧 𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
- Develop and implement multi-channel marketing campaigns (email, social media, webinars, paid ads) to generate leads.
- Plan and execute webinars, podcasts, and virtual events to engage target audiences.
- Leverage social media platforms to amplify reach and engagement.
- Marketing Automation & Lead Funnel Optimization:
- Design and optimize lead-nurturing workflows using marketing automation tools
- Develop conversion-focused funnels to improve lead quality and sales alignment.
- Monitor campaign performance using Google Analytics, CRM, and automation dashboards.
- Branding & Product Marketing
- Maintain and enhance brand identity across all digital and offline touchpoints.
- Work closely with product teams to craft compelling messaging and positioning.
- Ensure consistency in brand voice, visuals, and customer communications.

𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐝 𝐒𝐤𝐢𝐥𝐥𝐬 & 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬:

- Fresh graduate from LSE &LUMS or 1+ years of experience in demand generation, or growth marketing.
- Strong analytical skills with expertise in Google Analytics, Meta Ads, LinkedIn Ads.
- Creative thinker with a data-driven approach to marketing.
- Experience in B2B marketing (SaaS, IT services, or consulting).
- Familiarity with graphic design tools (Canvas, Adobe Creative Suite).
- Knowledge of LinkedIn Sales Navigator, Google Ads, and re-targeting strategies.
- Excellent written/verbal communication and project management skills.