Key Account Manager - Multiinsight

[b]About the Role[/b] This is [b]not a traditional account management role[/b]. We are hiring a [b]Growth-Focused Key Account Manager[/b] who will act as a [b]strategic partner for DTC eCommerce brands[/b], owning both [b]client success and growth outcomes[/b]. You will be the [b]single point of ownership[/b] for a portfolio of retainer clients—responsible for: [ml][ul][li indent=0 align=left]Driving measurable growth (conversion, revenue, retention)[/li][li indent=0 align=left]Leading strategy across website, CRO, paid marketing, and lifecycle[/li][li indent=0 align=left]Coordinating internal teams (design, dev, marketing)[/li][li indent=0 align=left]Ensuring KPIs are achieved[/li][/ul][/ml][b]Role Objective[/b] To act as a [b]Growth Lead for DTC brands[/b], ensuring: [ml][ul][li indent=0 align=left]High-performing Shopify experiences[/li][li indent=0 align=left]Strong conversion rate optimization (CRO)[/li][li indent=0 align=left]Scalable growth strategies across channels[/li][li indent=0 align=left]Consistent achievement of client KPIs[/li][/ul][/ml][b]Key Responsibilities1. Client Ownership & Strategic Leadership[/b] [ml][ul][li indent=0 align=left]Act as the [b]primary point of contact[/b] for all client communication[/li][li indent=0 align=left]Build strong relationships as a [b]trusted growth advisor[/b][/li][li indent=0 align=left]Lead strategic discussions, not just status updates[/li][li indent=0 align=left]Translate business goals into actionable growth plans[/li][li indent=0 align=left]Ensure clients clearly understand progress, performance, and next steps[/li][/ul][/ml][b]2. Growth Strategy (Core of the Role)[/b] You will design and guide strategies across: [b]Website & Conversion Optimization (CRO)[/b] [ml][ul][li indent=0 align=left]Audit Shopify stores for UX, UI, and conversion bottlenecks[/li][li indent=0 align=left]Identify high-impact improvements in:[/li][ul data=1][li indent=1 align=left]Product pages[/li][li indent=1 align=left]Landing pages[/li][li indent=1 align=left]Checkout experience[/li][/ul][li indent=0 align=left]Plan and prioritize A/B tests[/li][li indent=0 align=left]Collaborate with designers & developers to implement improvements[/li][/ul][/ml][b]Full-Funnel Thinking[/b] [ml][ul][li indent=0 align=left]Understand how all growth levers connect:[/li][ul data=1][li indent=1 align=left]Paid ads (Meta, Google)[/li][li indent=1 align=left]Website experience[/li][li indent=1 align=left]Email/SMS marketing[/li][li indent=1 align=left]Content & branding[/li][/ul][li indent=0 align=left]Identify gaps and opportunities across the funnel[/li][/ul][/ml][b]Retention & Lifecycle[/b] [ml][ul][li indent=0 align=left]Suggest strategies for:[/li][ul data=1][li indent=1 align=left]Email flows[/li][li indent=1 align=left]Customer retention[/li][li indent=1 align=left]Repeat purchase optimization[/li][/ul][/ul][/ml][b]3. Project Ownership & Execution[/b] [ml][ul][li indent=0 align=left]Own delivery of all client projects and retainers[/li][li indent=0 align=left]Break down strategy into:[/li][ul data=1][li indent=1 align=left]Tasks[/li][li indent=1 align=left]Timelines[/li][li indent=1 align=left]Deliverables[/li][/ul][li indent=0 align=left]Collaborate with:[/li][ul data=1][li indent=1 align=left]Designers[/li][li indent=1 align=left]Developers[/li][li indent=1 align=left]Marketing teams[/li][/ul][li indent=0 align=left]Ensure deadlines, quality, and KPIs are met[/li][/ul][/ml][b]4. Performance & KPI Accountability[/b] [ml][ul][li indent=0 align=left]Define success metrics for each client[/li][li indent=0 align=left]Track and report on:[/li][ul data=1][li indent=1 align=left]Conversion rate[/li][li indent=1 align=left]Revenue growth[/li][li indent=1 align=left]AOV, retention, etc.[/li][/ul][li indent=0 align=left]Take [b]full ownership of results[/b][/li][li indent=0 align=left]Proactively adjust strategies when performance is off-track[/li][/ul][/ml][b]5. Internal Coordination[/b] [ml][ul][li indent=0 align=left]Act as the bridge between [b]client and internal team[/b][/li][li indent=0 align=left]Provide clear direction to:[/li][ul data=1][li indent=1 align=left]Designers (UI/UX improvements)[/li][li indent=1 align=left]Developers (Shopify implementations)[/li][li indent=1 align=left]Marketing teams (ads, email, etc.)[/li][/ul][li indent=0 align=left]Ensure alignment between strategy and execution[/li][/ul][/ml][b]6. Upselling & Account Growth[/b] [ml][ul][li indent=0 align=left]Identify opportunities to expand client accounts:[/li][ul data=1][li indent=1 align=left]New services (CRO, ads, email, etc.)[/li][/ul][li indent=0 align=left]Position recommendations as growth opportunities, not sales pitches[/li][li indent=0 align=left]Contribute to overall account revenue growth[/li][/ul][/ml][b]Required ExperienceMust-Have Background[/b] [ml][ul][li indent=0 align=left]3–5+ years in:[/li][ul data=1][li indent=1 align=left]eCommerce growth / digital marketing / CRO / account management[/li][/ul][li indent=0 align=left]Proven experience working with [b]DTC or eCommerce brands[/b][/li][li indent=0 align=left]Strong exposure to [b]Shopify ecosystem[/b][/li][/ul][/ml][b]Critical Experience We’re Looking For[/b] You must have [b]real experience in scaling brands[/b], not just managing projects: [ml][ul][li indent=0 align=left]Worked directly on improving:[/li][ul data=1][li indent=1 align=left]Conversion rates[/li][li indent=1 align=left]Store performance[/li][li indent=1 align=left]Revenue growth[/li][/ul][li indent=0 align=left]Hands-on involvement in:[/li][ul data=1][li indent=1 align=left]CRO strategies[/li][li indent=1 align=left]Website optimization[/li][li indent=1 align=left]Marketing funnel improvements[/li][/ul][li indent=0 align=left]Experience collaborating with:[/li][ul data=1][li indent=1 align=left]Paid ads teams[/li][li indent=1 align=left]Email/lifecycle teams[/li][li indent=1 align=left]Designers & developers[/li][/ul][/ul][/ml][b]Core Skill Set1. Shopify & eCommerce Expertise[/b] [ml][ul][li indent=0 align=left]Deep understanding of:[/li][ul data=1][li indent=1 align=left]Shopify platform[/li][li indent=1 align=left]Themes, apps, integrations[/li][/ul][li indent=0 align=left]Ability to evaluate what makes a [b]high-converting store[/b][/li][/ul][/ml][b]2. CRO & Website Strategy[/b] [ml][ul][li indent=0 align=left]Strong understanding of:[/li][ul data=1][li indent=1 align=left]UX/UI principles[/li][li indent=1 align=left]Conversion psychology[/li][li indent=1 align=left]A/B testing methodologies[/li][/ul][li indent=0 align=left]Ability to identify [b]high-impact improvements quickly[/b][/li][/ul][/ml][b]3. Growth Thinking[/b] [ml][ul][li indent=0 align=left]Understand how to scale brands across:[/li][ul data=1][li indent=1 align=left]Paid acquisition[/li][li indent=1 align=left]Website optimization[/li][li indent=1 align=left]Retention channels[/li][/ul][li indent=0 align=left]Ability to connect all growth levers into one strategy[/li][/ul][/ml][b]4. Analytical Thinking[/b] [ml][ul][li indent=0 align=left]Comfortable interpreting:[/li][ul data=1][li indent=1 align=left]Analytics data[/li][li indent=1 align=left]Funnel performance[/li][/ul][li indent=0 align=left]Can turn insights into actionable strategies[/li][/ul][/ml][b]5. Communication & Ownership[/b] [ml][ul][li indent=0 align=left]Excellent written and verbal communication[/li][li indent=0 align=left]Ability to:[/li][ul data=1][li indent=1 align=left]Lead client calls confidently[/li][li indent=1 align=left]Present strategies clearly[/li][/ul][li indent=0 align=left]Strong sense of ownership and accountability[/li][/ul][/ml][b]6. Execution & Organization[/b] [ml][ul][li indent=0 align=left]Ability to manage multiple clients simultaneously[/li][li indent=0 align=left]Strong project management skills (even without a PM)[/li][li indent=0 align=left]Experience with tools like ClickUp, Asana, or similar[/li][/ul][/ml][b]Preferred Profile[/b] Ideal candidate might be: [ml][ul][li indent=0 align=left]A [b]former growth marketer[/b] moving into client-facing role[/li][li indent=0 align=left]A [b]CRO specialist[/b] who wants ownership of accounts[/li][li indent=0 align=left]A [b]Shopify/eCommerce strategist[/b] with client experience[/li][li indent=0 align=left]Someone who has worked in:[/li][ul data=1][li indent=1 align=left]eCommerce agencies[/li][li indent=1 align=left]DTC brands[/li][li indent=1 align=left]Growth teams[/li][/ul][/ul][/ml]Application Form: https://docs.google.com/forms/d/e/1FAIpQLScZI9rW98n8Uh8_FRVi8IDbYIts_XUvxhTLsgl5PbwsFroe3g/viewform?usp=header