Marketing Officer

Responsibilities:

• Develop and implement marketing strategies to meet organizational objectives.
• Coordinate marketing campaigns with sales activities.
• Manage and improve lead generation campaigns, measuring results.
• Oversee the organizations marketing budget.
• Create and publish all marketing materials in line with marketing plans.
• Plan and implement promotional campaigns.
• Organize and attend marketing activities or events to raise brand awareness.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Develop strong partnerships with key industry players, agencies, and vendors.
• Conduct market research to identify trends, competitor offerings, and demographic data.

Requirements:

• Proven experience as a Marketing Officer or similar role.
• Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.).
• Familiarity with marketing computer software and online applications (e.g., CRM tools, Online analytics, Google Adwords).
• Excellent communication and people skills.
• Strong organizational and time-management abilities.
• Creativity and commercial awareness.
• Capability to work independently and collaboratively in a team environment.

Qualifications:

• Bachelors degree in Marketing, Business Administration, or a related field.
• 1-2 years of proven experience in a marketing role.
• Proficiency in MS Office and marketing software.
• Experience in managing social media platforms.
  
• Ability to deliver engaging presentations.
• Strong attention to detail and analytical skills.

Work Environment:

• Full-time, in-person work setting.
• Must be willing to work flexible hours and attend events outside regular business hours as required for campaigns and marketing events.