Brand Marketing Specialist

A Brand Marketing Specialist is responsible for developing and implementing strategies to increase brand awareness and customer engagement, managing the company's external and internal marketing efforts, and generation of leads and potential clients.

Responsibilities

• Developing and implementing brand management and marketing strategies to increase brand awareness, customer engagement and leads generation
• Collaborate with internal stakeholders to create and execute marketing and leads generation campaigns
• Manage the company's online presence, including social media accounts and the company website
• Creation of graphic designs and other collaterals pertinent to the companys marketing campaigns
• Monitoring and analyzing market trends and consumer behavior to inform brand management decisions
• Conduct research to identify opportunities for brand growth and development
• Collaborate with other departments to ensure consistency in the company's brand message and positioning
• Assists in the management of budgets and resources related to brand management and marketing activities
• Respond to customer questions and complaints in a timely and professional manner
• Analyzing the effectiveness of brand management and marketing efforts and making recommendations for improvement
• Other relevant tasks may be added as needed

Minimum Qualifications

• Has a Bachelor's degree in marketing, advertising or any related field
• At least 1 year of experience in a marketing and/or brand management role
• Strong verbal and written English communication skills
• Ability to work independently and manage multiple projects simultaneously
• Knowledge of market research and analysis techniques
• Familiarity with social media and digital marketing platforms
• Experience with brand management and public relations
• Has proven skill in graphic designing and campaign management using various tools
• Amenable to work on a hybrid set-up, shifting between onsite work in Makati and work at home
• Must have stable internet connection at home
• Willing to work on a predominantly day shift schedule
• Can start ASAP
• Leads generation experience is a plus