Job Openings MARKETING SUPPORT

About the job MARKETING SUPPORT

Position Summary:


The SEO/SEM & Web Optimization Specialist is responsible for optimizing the company's digital presence and driving measurable growth. This role focuses on SEO/SEM management, website optimization, analytics, content creation, backlink acquisition, and social media, ensuring marketing efforts align with brand visibility and lead generation goals.

Key Responsibilities:

  • Develop and execute SEO strategies to improve rankings, organic traffic, and leads.

  • Manage and optimize SEM/PPC campaigns (Google Ads, Bing, LinkedIn).

  • Conduct on-page and off-page SEO, including metadata, internal linking, backlink building, and schema enhancements.

  • Use AI-driven SEO tools to optimize content for search engines and emerging AI models.

  • Build and manage marketing automation workflows (Zapier, Make) to improve efficiency.

  • Monitor website performance and resolve issues affecting SEO health.

  • Track KPIs (traffic, conversions, CPL, ROI) and provide actionable insights.

  • Support website design, UX, and landing page optimization for better conversions.

  • Maintain dashboards in GA4 and Looker Studio for reporting.

  • Create and manage social media content across relevant channels.

  • Write and edit blogs, white papers, and case studies.

  • Design marketing collateral using Canva or Adobe Creative Suite.

  • Stay updated on SEO/SEM trends and best practices.

Qualifications:

  • 2-5 years of experience in SEO/SEM, web optimization, or digital marketing.

  • Proficiency with Google Ads, GA4, Looker Studio, and SEO tools.

  • Experience with WordPress, landing page optimization, and basic UX principles.

  • Knowledge of AI marketing tools and workflow automation platforms is a plus.

  • Basic HTML/CSS knowledge is a bonus.

  • Strong analytical, organizational, and communication skills.

  • Ability to manage multiple projects and collaborate cross-functionally.

Candidate Attributes:

  • Analytical and data-driven

  • Creative and detail-oriented

  • Proactive and adaptable

  • Collaborative and innovative

  • Curious and eager to learn


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