SALES DEVELOPMENT REPRESENTATIVE

About the Company

An innovative AI-powered Workforce Intelligence and HR Technology (HRTech) company transforming how organizations understand and improve workplace performance.

Our platform combines scientifically grounded organizational insights with practical AI-driven tools that help leaders make better decisions, enhance employee wellbeing, develop their people, and build high-performing organizations.

Our customers include enterprise organizations, government agencies, healthcare providers, and consulting partners across Australia, the United Kingdom, and North America.

The Role

You'll own the top of our sales funnel. Your job is to identify organisations that would benefit from us, research the right decision-makers, execute personalised outbound campaigns and book qualified meetings with senior executives for our founders.

This is not a high-volume call-centre role. We're looking for someone who enjoys researching businesses, writing thoughtful outreach and starting conversations with senior leaders about important business challenges.

You'll work directly with the founders and have significant input into our go-to-market strategy as we scale.

Our Sales Philosophy

Creating a new category in Workforce Intelligence.

We don't believe enterprise sales is about sending thousands of AI-generated emails or chasing meeting quotas.

Our approach is simple:

• Research first.
• Educate first.
• Build trust first.

We're looking for someone who sees outbound as a way to understand the market, not just fill a calendar.

Every conversation should help us answer questions like:

• Are they a good fit?
• What workforce challenges matter most?
• What solutions do they use today?
• When do they make buying decisions?
• How do they evaluate new technology?
• What language resonates with buyers?

These insights shape our product, marketing and go-to-market strategy just as much as they generate pipeline.

How You'll Work

You'll combine thoughtful research with personalised outreach across LinkedIn, email and phone. We expect every interaction to be relevant, authentic and valuable.

That means:

• Research organisations before reaching out.
• Use AI to prepare, but not to write generic outreach.
• Lead with insights, research, benchmarks and educational content (we have lots of content).
• Build relationships before asking for meetings.
• Understand the buyer's timeline rather than forcing your own.
• Qualify honestly: if we can't solve their problem today, nurture the relationship for tomorrow.

Our goal is to become a trusted advisor long before a sales conversation begins.

What Success Looks Like

Success isn't measured by activity alone. You'll be expected to:

• Consistently generate 4–8 qualified meetings per week with organisations that match our Ideal Customer Profile (as our outbound engine matures).
• Capture valuable market intelligence, including current vendors, buying cycles, contract timing and key pain points.
• Help validate our messaging, target segments and product direction.
• Continuously improve our outbound approach through testing and learning.
• You'll play a key role in building both pipeline and its understanding of the market.