PART-TIME DIGITAL MARKETING SPECIALIST

About the Company

An established Australia-based hospitality group is expanding its digital presence across multiple restaurant and café concepts. With a strong focus on brand identity, customer experience, and digital growth, the team is seeking to elevate online marketing efforts across its growing portfolio.

Role Overview

A highly proactive and results-driven Social Media & Meta Ads Manager is needed to lead both paid and organic social media initiatives for 23 brands within the group. This role will manage full-funnel Meta Ads campaigns, oversee social content calendars, and own the digital marketing function end-to-end.
Ideal for someone who excels in fast-paced environments, understands ecommerce and conversion funnels, and thrives working independently.

Key Responsibilities

Meta Ads Management (Primary Focus)

• Plan, launch, and optimize Meta Ads campaigns focused on sales, conversions, and ROAS.

• Conduct audience research, split testing, and ongoing performance analysis.

• Build and manage full-funnel strategies (awareness retargeting conversion).

• Deliver regular performance reports with actionable insights.

• Collaborate on landing page enhancements to improve conversion rates.

Organic Social Media Management

• Plan, create, and publish content for Instagram and Facebook.

• Develop monthly content calendars aligned with brand tone and objectives.

• Write engaging captions and curate visuals optimized for performance.

• Monitor and respond to comments, supporting community engagement.

Creative & Content Production

• Create simple graphics, visuals, and social assets using Canva or Figma.

• Coordinate with video editors or videographers for content and ad creatives.

• Provide creative direction to ensure alignment with brand identity.

• Recommend new content formats, trends, and campaign opportunities.

Strategy & Initiative

• Own the digital marketing strategy for assigned brands.

• Proactively propose new ideas, strategies, and improvements.

• Identify performance gaps and opportunities across paid and organic efforts.

• Stay informed on Meta Ads policies, trends, tools, and platform best practices.

Requirements

Must-Haves

• Proven experience managing Meta Ads in ecommerce, F&B, retail, or similar industries.

• Strong understanding of conversion funnels and ROAS-focused campaign strategies.

• Experience planning and managing organic social media content.

• Ability to create basic graphics in Canva or Figma.

• Highly proactive, independent, and able to work with minimal direction.

• Strong analytical ability and data-driven decision-making.

• Solid communication skills.

Nice-to-Haves

• Experience with landing page optimization.

• Basic SEO knowledge.

• Experience collaborating with creative or production teams.

• Experience managing multiple brands simultaneously.

• Background in hospitality or ecommerce marketing.

What Were Looking For

A marketer who:

• Takes ownership and works proactively.

• Understands the synergy between paid and organic strategies.

• Can manage multiple brands without losing momentum.

• Brings fresh ideas and strategic recommendations.

• Works autonomously and consistently delivers results.