UX & Conversion Optimisation Executive

The UX & Conversion Optimisation Executive will focus on continuously improving the performance of a portfolio of seven websites by analysing user behaviour, identifying friction points, and using data-driven testing to increase enquiries, quote completions, bookings, and conversion rates. The role combines UX expertise with a strong analytical and commercial mindset, using tools such as GA4, heatmaps, session recordings, and A/B testing to turn insights into measurable improvements.

• Analyse user journeys and website performance to identify UX issues, friction points, and conversion opportunities.
• Develop and manage CRO initiatives by prioritising opportunities, creating hypotheses, and recommending data-backed improvements.
• Plan and analyse A/B and multivariate tests to measure what works and continuously improve website performance.
• Use analytics and customer behaviour data to improve conversions, bookings, customer quality, and overall commercial performance.