Senior Performance Marketing Specialist

The Senior Performance Marketing Specialist will lead a focused two-month project to diagnose paid media performance and develop a clear strategy for profitable Q4 growth. The role will assess the current Meta advertising setup, identify opportunities to improve ROAS and efficiency, and translate data and insights into a practical peak-season campaign strategy. Working closely with business leadership, the specialist will deliver actionable recommendations and a clear roadmap for campaign execution, testing, optimisation, and required creative content.

• Audit paid advertising performance across Meta and other platforms, identifying performance gaps, wasted spend, and tracking/attribution issues.
• Analyse customer and market data to improve targeting, understand purchase behaviour, and identify seasonal opportunities.
• Develop the Q4 paid media strategy including campaign structure, budget allocation, testing framework, and creative/content requirements.
• Present actionable recommendations and implement quick wins, while establishing repeatable processes for ongoing campaign testing, measurement, and optimisation.