GTM Manager - San Fran, US

GTM Manager

$80k $100k + equity 1.0% 2.0%

Remote San Francisco onsite area preferred

About

Our Client empowers fans, speakers and causes to shape the zeitgeist through petitions that call for important, timely conversations.

The Role

You will work closely with their co-founder to build our marketing engine that transforms hot cultural moments into valuable dialogues. You will grow to own the full lifecycle of marketing campaigns where you will contribute to and transform high-context strategic input into crisp GTM plans for petition and product launches, coordinate many types of content creation and work with our engineers and sales team to execute targeted outreach to key nodes across our network.

What You'll Do

• Design and execute GTM plans, especially for product launches and across the petition lifecycle from pre-launch through retrospective

• Coordinate with creators and key partners across Notion, Airtable, Canva, Telegram and more to keep content flowing and on-time

• Create some content yourself to GSD when needed

• Write and send compelling, context-rich outreach to speakers, amplifiers and other key nodes

• Execute experiments, Track KPIs, optimize campaigns and evolve playbooks leveraging cutting edge AI tools to amplify your and our team's workflows

Who You Are

• Scrappy, resourceful, AI-native builder who is comfortable being autonomous and wearing multiple hats in growth/marketing/operations

• Systems thinker who builds repeatable structures

• Energized by in-person collaboration

• Story-driven marketer fluent across platforms (X, YouTube, LinkedIn, email)

• Proactive operator who thrives in ambiguity and high-context environments

Nice to Have

• Experience with narrative strategy or social-first campaigns

• Genuine interest in improving cultural discourse

• A healthy streak of disagreeableness we value principled dissent as well as open-mindedness and intellectual humility