Social Marketing Lead

About the Company
We are a Web3 project building advanced zero-knowledge infrastructure to power the next generation of scalable and privacy-preserving applications. Our team is focused on delivering cutting-edge technology that makes decentralized systems more efficient, secure, and accessible. Backed by leading investors and driven by strong technical expertise, we are shaping the foundation for the future of blockchain adoption.

Role: Social Marketing Lead
Were looking for a Social Marketing Lead to own and grow our presence across social platforms, helping us engage, educate, and inspire the global Web3 community. You will be responsible for defining our social voice, creating engaging content, and driving campaigns that amplify our mission and ecosystem. This role sits at the intersection of marketing, community, and content creation perfect for someone with strong creative instincts and deep understanding of crypto culture.

Responsibilities

• Develop and lead the social media strategy across platforms (Twitter/X, LinkedIn, Telegram, Discord, YouTube, and emerging channels).

• Create engaging, high-quality content (threads, posts, memes, visuals, short videos) tailored to the Web3 community.

• Manage the companys social accounts, ensuring consistent voice, tone, and brand identity.

• Monitor crypto trends, news cycles, and community conversations to position our project in timely and relevant ways.

• Collaborate with product, design, and community teams to plan campaigns around launches, announcements, and ecosystem updates.

• Track and analyze engagement metrics to optimize content strategy and report on performance.

• Build and nurture relationships with influencers, KOLs, and ecosystem partners to expand our reach.

• Act as a key storyteller, translating complex technical ideas into digestible narratives that resonate with diverse audiences.

Requirements

Experience & Education

• 3+ years of experience in digital or social media marketing, ideally within Web3, gaming, or tech startups.

• Proven track record of building and scaling social channels with measurable growth.

Skills

• Native-level fluency in English, with excellent written communication and storytelling ability.

• Deep knowledge of Web3 culture, narratives, and online communities.

• Hands-on experience with social content creation from writing threads to producing visuals/memes/short-form video.

• Strong understanding of engagement analytics, campaign optimization, and growth tactics.

• Creative, proactive, and able to thrive in fast-paced, distributed teams.

Nice to Have

• Background in zero-knowledge technology, L2s, or developer-focused blockchain projects.

• Experience with community management or influencer marketing.

• Familiarity with design tools (e.g., Figma, Canva, Adobe Suite) or video editing software.

Why Join
This is your chance to define the social voice of a highly technical, high-impact Web3 project. As Social Marketing Lead, youll play a critical role in making complex ideas accessible, building vibrant online communities, and ensuring our project is part of the most important conversations in crypto.