VP Marketing

VP Marketing

Remote

Intro

We are building shared financial infrastructure that enables businesses to launch branded digital currencies and allows financial institutions to power them at scale. Built on a common standard, these currencies are interoperable and liquid from day one—giving businesses programmable control over how money moves across their ecosystems, and providing institutions with a highly advanced issuance stack.

The digital currency sector has grown rapidly and is expected to expand significantly over the next five years. Developers across fintech and crypto increasingly see this technology not as a product, but as foundational infrastructure—a platform for building next-generation financial applications.

We have been early pioneers in creating an open, universal platform for digital currency infrastructure: interoperable, customizable, and accessible to developers globally, with support for multiple issuers. As competition intensifies, the defining question becomes: which platform will builders choose—and why?

We are a high-performing, ambitious team operating with urgency and long-term vision. We are now hiring our first VP of Marketing to define and lead our go-to-market strategy and brand.

Key Responsibilities

• Own and lead all aspects of marketing, including brand, strategy, communications, design, social, and events
• Partner closely with customers, partners, product, and business development teams to deeply understand user needs and translate them into clear segmentation, positioning, and messaging
• Define and evolve the company's voice, narrative, and brand into a category-defining presence
• Increase awareness and clarity of the platform, ensuring it occupies a distinctive position in the minds of developers, partners, and ecosystem participants
• Design and execute integrated marketing campaigns aligned with strategic business objectives
• Develop and oversee the visual identity across all touchpoints
• Build and manage a high-performing, cross-functional marketing team

Qualifications

• 5+ years experience in a senior marketing leadership role within fintech, crypto, or adjacent B2B/B2B2C environments
• Proven track record of building differentiated brands, leading product marketing, and delivering high-impact campaigns and communications
• Exceptional storytelling ability with a strong portfolio of work
• Data-driven mindset with a focus on measuring performance and optimizing ROI
• Strong interest in the ethos of open financial systems and emerging technologies
• Thrives in high-performance environments and enjoys tackling complex challenges
• High standards, with the ability to both lead and mentor

Benefits

• Competitive compensation, including equity or token-based incentives
• Comprehensive health coverage (medical, dental, vision)
• Flexible, remote-first work environment with global collaboration opportunities
• Wellbeing allowance to support physical and mental health
• Home office / equipment stipend
• Annual professional development budget
• Unlimited paid time off