Assistant Manager Digital Marketing

About the Role

As an Assistant Marketing Manager, you'll report directly to the Director of Marketing and become not only their extension, but their right hand. Your role is to scale the pipeline, sharpen positioning, and lead campaigns end-to-end. You'll manage our marketing team (writers, designers, paid media, SEO, video, dev, etc) to deliver high-impact campaigns that consistently fuel sales. This is not a keep the lights on job. This is about building a revenue machine.

Responsibilities

Campaign & Pipeline Growth

• Own strategy + execution for ABM, inbound, and paid campaigns targeting carriers, brokers, and hybrid operations

• Build campaign frameworks that tie persona pain,  outcome,  feature, and  CTA

• Drive channel mix across LinkedIn, Google Ads, SEO, email drips, nurture, and webinars

Team Leadership & Management

• Direct a team of 9 (writers, designers, video, SEO, paid, dev),  ensuring deadlines, quality, and alignment

• Set priorities, assign ownership, and track performance for campaign assets

• Mentor team members to balance creativity with pipeline accountability

Sales Enablement & Alignment

• Partner with sales to arm AEs/SDRs with enablement (battlecards, objection handlers, case studies, competitive breakdowns)

• Ensure feedback from sales continuously shapes campaign messaging

• Monitor SQL quality and adjust targeting to support faster close cycles

Marketing Operations & Reporting

• Own HubSpot/Active Campaign workflows, segmentation, and nurture sequences

• Track CPL, ROAS, CTR, SQL/MQL volume weekly with clear Fix/Scale/Kill calls

• Report outcomes to leadership and recommend budget adjustments

Brand & Content Strategy

• Oversee production of thought leadership (blogs, webinars, whitepapers, case studies)

• Scale proof content (case studies, testimonials, ROI calculators) to support late-stage deals

• Maintain consistent positioning across digital, sales collateral, and campaigns

Continuous Improvement

• Be a self-starter who proactively identifies gaps across the marketing function

• Help improve every aspect of the marketing team's performance and processes

• Set clear expectations with team members and hold them accountable to results.

Requirements

• 7+ years B2B SaaS or logistics/transport tech marketing experience

• Proven track record scaling pipeline in high-growth companies

• Deep knowledge of ABM, demand gen, and lifecycle marketing

• Strong campaign/project management, nothing slips through

• HubSpot (or similar) automation and reporting expertise

• Experience managing cross-functional marketing teams or agencies

• Comfortable making data-driven scale/kill decisions

US Hours mandatory

Job Details:

Job Type: Full-time- Remote
Job Time: 9 pm - 6 am
Location: DHA Phase 6, Lahore

About Us:

TEKHQS is a global technology solutions provider headquartered in Lake Forest, California, with an offshore team of 300+ experts based in Pakistan. We specialize in Web 2.0 (Web & Mobile App Development), Web 3.0 (Blockchain & Crypto Platform Development), AI/ML Solutions, and ERP services as a certified partner of SAP S/4HANA, Oracle NetSuite, and Microsoft Dynamics 365 Business Central. Our expertise includes implementation, training, customization, integration, support, IT staff augmentation, and certified ERP consultancy.