About the job Copy Writer Specialist
About the Role
We're looking for a versatile B2B SaaS Copywriter who can translate complex logistics workflows into clear, compelling, high-converting messaging. This role spans performance copy, product content, long-form SEO-friendly writing, and social messaging.
You'll work closely with marketing leadership, our marketing manager, paid media, SEO, UI/UX, product, and sales. You will share workload with another internal copywriter until we finalize the long-term split of responsibilities.
This is a high-ownership role for a writer who understands SaaS buyers, moves quickly, and can elevate content across multiple channels.
Key Responsibilities
1. Website & Landing Page Copy
- Write and optimize copy for homepage, feature pages, landing pages, and product sections.
- Improve clarity, structure, tone, and conversion.
- Collaborate with UI/UX to align content with layout and design direction.
2. Email & Lifecycle Messaging
- Write copy for nurture sequences, email drips, onboarding flows, demo reminders, product updates, and educational emails.
- Partner with the Email Marketing Manager to create strong subject lines, CTAs, and messaging.
3. Paid Ads & Short-Form Creative
- Create high-performing copy for:
- Meta Ads
- Google Search Ads
- LinkedIn Ads
- Retargeting variations
- Short-form scripts (1025 seconds)
- Align messaging with paid media and funnel goals.
4. Social Messaging & Content Calendar
- Write captions, product highlights, educational posts, and snippets for social channels.
- Support and help maintain the content calendar.
5. Product & Feature Messaging
- Translate complex TMS/Logistics features into simple, benefit-driven language.
- Support product announcements, release notes, and walkthrough scripts.
6. Blogs & SEO Content
- Write 2+ SEO-supported blog posts per month.
- Collaborate with the SEO specialist on structure, direction, and keyword alignment.
7. Sales Enablement Copy
- Draft one-pagers, case study copy, overview sheets, and enablement messaging used by Sales.
Requirements
Experience
- 3-5+ years of copywriting experience
- B2B SaaS experience required
- Experience writing for software, tech, or logistics industries preferred
- Portfolio demonstrating strong web, email, ad, and long-form writing
Skills
- Exceptional writing fundamentals (clarity, structure, tone control)
- Ability to write both short-form and long-form content
- Strong understanding of SaaS buying cycles
- Ability to simplify complex technical concepts
- Familiarity with writing for ads, landing pages, and funnels
- Understanding of SEO structure (not expert-level, but competent)
- Ability to work inside WordPress, HubSpot (content review), Google Docs, ClickUp
- Comfortable collaborating across Marketing, Product, SEO, and Design
Soft Skills
- Fast execution with strong attention to detail
- Organized and proactive
- Clear communicator
- Team-first and highly collaborative
- Comfortable taking ownership and bringing ideas forward
- Able to adapt quickly to product and industry knowledge
Location: Remote
Role Type: Full-Time
Experience: 3-5+ Years (B2B SaaS Required)
About TekHQS
TekHQS is a global technology solutions provider headquartered in Lake Forest, California, with an offshore development center in Lahore, Pakistan.
We specialize in:
- Web & Mobile Application Development (Web 2.0)
- Web 3.0 Solutions (Blockchain, Crypto)
- AI/ML Engineering
- IoT Development
- ERP Implementations (SAP S/4HANA, Oracle NetSuite, Microsoft Dynamics 365 Business Central)
We deliver high-performance digital solutions for clients across the USA, Europe, Asia, and the Middle East.
LoadStop TMS, our flagship product and company we support is a next-generation Transportation Management System (TMS) built for shippers, brokers, and 3PLs.
It automates load planning, carrier sourcing, real-time tracking, ELD integration, and invoice reconciliation in a cloud-native platform powered by AI-driven route optimization and predictive freight analytics.
Important Note for Candidates:
TekHQS is the Employer of Record. You will be a full-time TekHQS employee, 100% dedicated to the LoadStop Marketing Team, working remotely or from our Lahore center to drive product marketing, go-to-market strategies, content, campaigns, and customer enablement for the LoadStop TMS platform.