Digital Campaign/Ad Manager

Who We Are

Cloud Assess is on a mission to revolutionise training and learning in frontline workplaces, which power 80% of the worlds economy. We are committed to bridging the skills gap for organisations and developing the capability and wellbeing of employees with true blended learning experiences.

Clients such as Transport for NSW, Queensland Rail, Veolia and McDonalds know that digital only LMS solutions fail to ensure that workers and customers achieve high standards of safety and quality. Help us with our mission to transform peoples working lives and business outcomes.

We are a dynamic team, passionately committed to doing whatever it takes to help our clients achieve their goals. As an organisation that values learning, a growth mindset and delivering a real impact, Cloud Assess is invested in helping our people grow, and committed to making a sustainable difference to our community and the environment.

Why Cloud Assess?

• Large budget to work with
• Competitive compensation
• Work from home
• Regular team awards for strong contributors
• Encouraging of your ideas, initiatives and feedback
• Regular knowledge share sessions to grow and expand your marketing capabilities
• Personal development and career growth opportunities

Key Responsibilities:

• Take complete ownership of advertising campaigns, with hands-on management across various paid and directory channels.
• Review conversion and deal creation reasons to feed this back into your ad strategy.
• Conceptualise and design captivating ad creatives, encompassing both images and videos.
• Efficiently optimise ad spend.
• Scout and recognise fresh advertising channels, tools and opportunities.
• Proficiency in developing landing pages and Conversion Rate Optimisation (CRO).

Tools Mastery:

• Pay per click platforms (e.g. Google, Bing).
• Social ad platforms (e.g., Facebook, LinkedIn, YouTube).
• Directory ads (e.g. G2, Capterra).
• Wordpress
• HubSpot
• Adobe Creative Suite or Canva
• AI tools

Qualifications:

• Documented evidence of past campaigns curated, managed, and optimised by you.
• Demonstrated results in return on ad spend, lead generation, and successful cost per lead reduction.

Success Metrics:

• Pipeline contribution and closed won.
• Decrease in customer acquisition costs.
• The ability to pinpoint high-performing channels and campaigns and provide actionable insights and recommendations.

About You

• Bachelors Degree preferred but not required.
• Extensive work experience in running ad campaigns.
• Background/experience working in Tech or SaaS.
• Outstanding communication capabilities.
• A collaborative spirit with an emphasis on team dynamics, yet the prowess to work autonomously.
• An innate creative streak and an adeptness for unconventional thinking.
• Commercial mindset.