Executive, O2O Campaign

Key Responsibility:

Campaign

• Coordinate all aspects of influencer campaigns, including content calendars, deliverables, and timelines for the marketplace
• Creative brief for MKP campaign (focus on TikTok, MakroPro, Amaze)
• Responsible for joining the campaign on TikTok
• Planning, monitoring, and tracking campaigns and targets on a daily/weekly/monthly basis to guarantee the achievement

TikTok Content

• Collaborate with influencers/agencies to create content that effectively communicates our brand's message and values
• Responsible for the TikTok affiliate program and building relationships with KOL in the affiliate network
• Cultivate the growth of TikToks top creators toward performance goals, continue improvement of content for both live-streaming and short video
• Research, identify, and evaluate potential influencers and content creators who resonate with our brand
• Monitor, analyze, and report on the performance of influencer campaigns, providing insights and recommendations for improvements

Live-Streaming

• Manage live-streaming acitivity, performance report, creative brief
• Responsible for Livestreaming Package, KOL selection, and complete working sheet for external party
• Follow online marketing trends, and new social media sites/platforms and able to make recommendations

Qualifications:

• Bachelors degree in Advertising, Communication Arts, Marketing, Digital Media or related field
• 1-3 Year in the advertising field, digital advertising or marketing
• Well-known using a computer program (Word, PowerPoint, Excel), familiar with the designer program is an advantage (Photoshop, Illustrator etc.)
  
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent communication and collaboration skills.
• Creative thinking and ability to bring innovative ideas to campaign development.
  
• Follow trends of digital marketing and social media
• Be able to work as a team and have good interpersonal skill
  
• Able to work well under pressure and a tight timeline
• Good communication skills in both Thai and English