Senior Manager, Trade Analyst (Trade Plan)

Key Responsibility:

• Lead on daily, weekly and monthly promotion analysis and identify key performance drivers by formats and by stores level to further turn into immediate action
• Lead on delivery of full analysis and insight incorporating sales performance together with customer KPIs in each trade activities and campaigns
• Collaborating with corporate and category trade planners to construct trade activities and campaigns derive from analysis and insight
• Lead on development of corporate and category promotion evaluation, connecting with cross functionals team both internal & external IT, EGG digitals, Commercial, CRM, customer's insight, etc.
• Working closely with finance team to prepare annual budget, monthly forecast by category trade pillar and conducting weekly sales performance update/tracking to identify trade activity gap for further actions
• Lead on pricing strategy by key categories by formats, benchmarking key competitors in the market as well as retails index data to strengthen customers pricing perception and drive traffic to stores
• Lead on translate pricing strategy into E2E process connecting cross functional team on actions and evaluation
• Lead on development, planning and execution of price tracking tools to deliver weekly pricing report
  

Qualifications:

• Bachelor degree or higher in Marketing, Business Analysis and Management or any related fields.
• Having at least 5 years of experiences in Trade Marketing and Trade Analysis with retail / dynamic business background would be a BIG plus.
• Strong in Data analytics & reporting
• Data Interpretation and able to connect the relevant information from varieties of sources
• Able to point the key factors and alternative solutions
• Business Acumen
• Commercial Trade Analysis
• Professional Presentation
• Flexibility and Adaptation